# buying-triggers

Find companies showing events that may create demand, then check them against your CRM. Use the skill to shape a focused account list and outreach drafts.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 111
- Author: Cogny AI
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/buying-triggers/SKILL.md
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/skills/buying-triggers

## What it does

The skill looks for company events such as funding, relevant hiring, a new location, a leadership change, or rising ad engagement. It can draw on Cogny, app-fibbler-co, and connected HubSpot, Pipedrive, or Upsales accounts; Brave Search handles news and web searches.

Before gathering candidates, it checks whether connected sources can be reached and filters out accounts already in deals. It drafts outreach only when a specific event can be tied to a problem your product solves. Cogny must be connected to app-fibbler-co and/or one of the listed CRMs, and Brave Search tools must be available for event checks. Without Cogny, the skill cannot access company data.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill buying-triggers -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/buying-triggers/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/buying-triggers/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill buying-triggers -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/buying-triggers/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill buying-triggers -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/buying-triggers/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install cognyai/claude-code-marketing-skills buying-triggers
```

2. **Manually: put the files in place**
- File: `.github/skills/buying-triggers/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill buying-triggers -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/buying-triggers
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/buying-triggers/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill buying-triggers -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/buying-triggers/SKILL.md

## When to use it
- spot companies after funding or role-specific hiring
- find warm accounts from ad engagement
- remove accounts already present in a CRM pipeline
- connect a company event to a concrete outreach angle

## Example prompts
- Find companies with new demand signals this week.
- Check accounts that fit campaign BK014.
- Find warm accounts from Google Ads visits.

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From the same set: [cognyai/claude-code-marketing-skills](https://affpapa.org/en/nevibecode/by/cognyai/claude-code-marketing-skills.md) — 38 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md