# brand-strategist

Builds brand positioning, messaging frameworks, and brand architecture models. Useful for product launches and rebrands.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 774 installs · ★ 980
- Author: borghei
- License: LicenseRef-MIT-Commons-Clause · policy=link-only · description only; the file stays with the author
- Source: https://github.com/borghei/Claude-Skills/tree/HEAD/marketing/brand-strategist/SKILL.md
- Updated: 2026-10-23
- HTML: https://affpapa.org/en/nevibecode/skills/brand-strategist

## What it does

The skill directs an AI assistant through a structured brand strategy workflow. It begins by clarifying your target audience, category, core benefit, and direct rivals. When key details are missing, the agent proceeds with stated assumptions. It then constructs a positioning statement that must pass the only-we test against named competitors.

The workflow spans identity systems and messaging pillars. Every pillar requires at least two proof points. To organize product portfolios, the agent evaluates structures such as Branded House or House of Brands, referencing `brand_architecture_analyzer.py` during mergers.

Tracking relies on awareness and perception metrics reviewed quarterly. If buyers do not echo your positioning, the workflow recommends running ten customer interviews using the April Dunford method to capture actual customer phrasing.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add borghei/Claude-Skills --skill brand-strategist -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/brand-strategist/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/brand-strategist/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add borghei/Claude-Skills --skill brand-strategist -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/brand-strategist/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add borghei/Claude-Skills --skill brand-strategist -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/brand-strategist/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install borghei/Claude-Skills brand-strategist
```

2. **Manually: put the files in place**
- File: `.github/skills/brand-strategist/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add borghei/Claude-Skills --skill brand-strategist -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/borghei/Claude-Skills --path marketing/brand-strategist
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/brand-strategist/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add borghei/Claude-Skills --skill brand-strategist -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/borghei/Claude-Skills/tree/HEAD/marketing/brand-strategist/SKILL.md

## When to use it
- draft a defensible product positioning statement
- structure messaging pillars backed by evidence
- choose a brand architecture model after an acquisition
- configure a quarterly brand health dashboard

## Example prompts
- Draft a positioning statement for a developer tool using brand-strategist
- Create a messaging framework with proof points for our enterprise tier
- Evaluate our brand architecture model using brand-strategist

## Similar
- [brand-ideation](https://affpapa.org/en/nevibecode/skills/brand-ideation.md) — skill · 308 installs
- [brand-voice-enforcement](https://affpapa.org/en/nevibecode/skills/brand-voice-enforcement.md) — skill · 3600 installs
- [pr-strategist](https://affpapa.org/en/nevibecode/skills/pr-strategist.md) — skill · 753 installs
- [Brand Guidelines Generator](https://affpapa.org/en/nevibecode/skills/brand-guidelines-generator.md) — skill · 4700 installs
- [brand-context](https://affpapa.org/en/nevibecode/skills/brand-context.md) — skill · 1700 installs
- [brand-guidelines](https://affpapa.org/en/nevibecode/skills/alireza-rezvani-brand-guidelines.md) — skill · 696 installs

## Other versions with the same name
- [brand-strategist · dylantarre](https://affpapa.org/en/nevibecode/skills/dylantarre-brand-strategist.md) — 503 installs

From the same set: [borghei/claude-skills](https://affpapa.org/en/nevibecode/by/borghei/claude-skills.md) — 9 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md