# brand-marketing

Applies Disney's 12 animation principles to brand identities, commercial ads, and logo reveals. Tailors motion timing to brand personality.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 545 installs · ★ 129
- Author: dylantarre
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/dylantarre/animation-principles/tree/HEAD/skills/01-by-domain/brand-marketing/SKILL.md
- Updated: 2025-12-30
- HTML: https://affpapa.org/en/nevibecode/skills/brand-marketing

## What it does

This skill guides AI agents in crafting commercial motion design and logo reveals. It provides distinct motion curves and pacing presets for four brand profiles: luxury, tech, playful, and corporate.

Each profile relies on defined duration windows. Premium brands demand slow pacing between 500ms and 800ms without bouncing, while tech identities require crisp movements under 400ms. Logo animations follow a four-phase structure covering anticipation, reveal, follow-through settling, and hold times up to two seconds.

Timing tables cover platform constraints from six-second bumper ads to television commercials. The final delivery checklist enforces safe title areas and reduced-motion alternatives before handoff.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add dylantarre/animation-principles --skill brand-marketing -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/brand-marketing/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/brand-marketing/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add dylantarre/animation-principles --skill brand-marketing -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/brand-marketing/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add dylantarre/animation-principles --skill brand-marketing -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/brand-marketing/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install dylantarre/animation-principles brand-marketing
```

2. **Manually: put the files in place**
- File: `.github/skills/brand-marketing/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add dylantarre/animation-principles --skill brand-marketing -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/dylantarre/animation-principles --path skills/01-by-domain/brand-marketing
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/brand-marketing/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add dylantarre/animation-principles --skill brand-marketing -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/dylantarre/animation-principles/tree/HEAD/skills/01-by-domain/brand-marketing/SKILL.md

## When to use it
- set logo reveal timing according to brand tone
- adjust end-card duration to fit ad platform limits
- synchronize motion keyframes with audio beats
- run a pre-render check for safe areas and reduced motion

## Example prompts
- Plan a logo reveal sequence for a luxury watch brand with a two-second hold.
- Define the motion curves and timings for a 15-second social video ad.
- Create animation guidelines for a tech product launch using 200-400ms easing.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 7e23b0c74255ade7.

BEGIN THIRD-PARTY FILE 7e23b0c74255ade7
```text
---
name: brand-marketing
description: Use when creating commercial animations, advertising motion, brand identity animation, logo reveals, or marketing video content.
---

# Brand Marketing Animation

Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content.

## Quick Reference

| Principle | Brand/Marketing Implementation |
|-----------|-------------------------------|
| Squash & Stretch | Product bounce, logo elasticity |
| Anticipation | Build-up to reveal, suspense |
| Staging | Product hero shots, focal control |
| Straight Ahead / Pose to Pose | Story flow vs key moments |
| Follow Through / Overlapping | Logo elements settle, tagline delay |
| Slow In / Slow Out | Dramatic reveals, smooth motion |
| Arc | Sweeping camera, product arcs |
| Secondary Action | Environment responds to product |
| Timing | Match brand energy, music sync |
| Exaggeration | Brand personality amplification |
| Solid Drawing | Consistent brand identity in motion |
| Appeal | Memorable, emotionally resonant |

## Principle Applications

**Squash & Stretch**: Products can bounce on landing for energy. Logo elements stretch during reveals. Text can have elastic emphasis. Match brand personality—luxury minimal, playful bouncy.

**Anticipation**: Build suspense before product reveal. Pause before tagline appears. Sound design wind-up precedes visual payoff. Create expectation, then deliver.

**Staging**: Product is always the hero. Lighting directs to focal point. Background supports, never competes. Clear visual hierarchy every frame.

**Straight Ahead vs Pose to Pose**: Story-driven commercials flow naturally (straight ahead energy). Key reveal moments are precisely posed. Blend both—flow to moments of impact.

**Follow Through & Overlapping**: Logo elements settle at different rates. Tagline appears after logo lands. Product features animate in sequence. Creates natural, alive feeling.

**Slow In / Slow Out**: Dramatic reveals use long ease-in. Impact moments snap. Premium brands use slower, more deliberate timing. Energetic brands use faster, snappier easing.

**Arc**: Camera movements sweep in arcs. Products tumble naturally. Logo elements flow, don't snap. Text can follow curved paths for dynamism.

**Secondary Action**: Environment responds to product presence. Particles, light rays, reflections. Music and motion sync. Every element reinforces the message.

**Timing**: Match brand energy profile. Luxury: slow, deliberate (500-800ms). Tech: precise, efficient (200-400ms). Playful: bouncy, energetic (300-500ms with overshoot). Sync to music beats.

**Exaggeration**: Amplify brand personality traits. Confident brands use bold, decisive motion. Friendly brands use rounded, bouncy motion. Exaggeration makes brand memorable.
```
END THIRD-PARTY FILE 7e23b0c74255ade7

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---
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