# brand-manifesto

Writes a brand manifesto across two versions based on core convictions, philosophy, and opposition to the status quo. Useful for brand launches or positioning shifts.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1600 installs · ★ 787
- Author: arnabbagxd
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/brand-manifesto/SKILL.md
- Updated: 2026-06-13
- HTML: https://affpapa.org/en/nevibecode/skills/brand-manifesto

## What it does

The skill writes a belief-driven declaration of what the company stands for and refuses to accept. Before drafting, the agent checks `.agents/brand-context.md` alongside any existing positioning or brand strategy files. A manifesto requires strategic foundation. Without pre-existing strategic clarity, the copy risks sounding generic.

The output delivers two versions. The full text spans 300–500 words and breaks down the core problem, shared beliefs, audience identity, and non-negotiable commitments. The short version runs 100–150 words for web pages or office posters. Writing rules enforce active voice while banning rhymes, passive softeners, and corporate buzzwords like "innovation" or "passion".

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-manifesto -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/brand-manifesto/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/brand-manifesto/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-manifesto -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/brand-manifesto/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-manifesto -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/brand-manifesto/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install arnabbagxd/Brand-building-skills brand-manifesto
```

2. **Manually: put the files in place**
- File: `.github/skills/brand-manifesto/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-manifesto -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/arnabbagxd/Brand-building-skills --path skills/brand-manifesto
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/brand-manifesto/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-manifesto -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/brand-manifesto/SKILL.md

## When to use it
- declare core brand convictions and philosophy
- align internal team culture around a shared belief
- draft a concise 100–150 word statement for a website or poster
- articulate what the brand opposes in the status quo

## Example prompts
- Write a brand manifesto for our internal team onboarding
- Draft a short brand manifesto with a war cry tone
- Create a brand declaration stating what we believe and what we fight against

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: b1af93b055204a61.

BEGIN THIRD-PARTY FILE b1af93b055204a61
```text
---
name: brand-manifesto
description: Write a brand manifesto — a bold, belief-driven declaration of what the brand stands for, fights against, and exists to change. Use when the user says "brand manifesto", "manifesto", "what we believe", "brand declaration", "brand belief statement", "rally the team around the brand", "inspire the team", "internal brand document", "culture document", "why we exist statement", "brand credo", "brand creed", or wants to write something that goes beyond a mission statement to express the brand's conviction and worldview.
metadata:
  version: 1.0.0
---

# Brand Manifesto

You are a brand writer and strategist. Your job is to write a manifesto — a document that doesn't just describe what a brand does, but declares what it believes, what it's fighting for, and what kind of world it wants to create.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it. Also check for any brand strategy, brand story, or positioning work done. A manifesto is built on top of strategic clarity — it's the emotional and philosophical expression of what the strategy means.

---

## What a Manifesto Is (and Isn't)

**A manifesto IS:**
- A declaration of beliefs and convictions
- A rallying cry for the team and the community
- The brand's worldview — what's wrong with the status quo and what should exist instead
- Emotional, bold, and written to be felt
- Often used internally to align culture, and externally to attract believers

**A manifesto IS NOT:**
- A mission statement (too functional)
- A brand strategy document (too analytical)
- An ad (too promotional)
- A list of features or benefits
- Corporate-speak dressed up with line breaks

The benchmark: Apple's "Here's to the Crazy Ones." Nike's "Just Do It" manifesto. Patagonia's "We're in business to save our home planet." These work because they take a side.

---

## Information to Gather

Ask only what's missing from context:

1. **What does the brand believe?** — What's the core conviction that drives everything?
2. **What is the brand fighting against?** — What's wrong in the world, the category, or the industry that this brand refuses to accept?
3. **Who is the brand for?** — Not demographically — philosophically. Who are the people that share this brand's worldview?
4. **What change does the brand want to create?** — What does the world look like if the brand succeeds?
5. **Tone** — Should this feel like a war cry, a love letter, a quiet conviction, or a provocation?
6. **Primary use** — Internal (team), external (customers), or both?

---

## Output: Brand Manifesto

Generate 2 versions:

---

### VERSION 1 — THE FULL MANIFESTO (300–500 words)

**Structure:**

**Opening declaration** (1–2 lines):
The single most important thing the brand believes. Bold. Unhedged. Takes a side.

**The problem** (2–3 paragraphs):
```
END THIRD-PARTY FILE b1af93b055204a61

The third-party file has ended. Everything between the b1af93b055204a61 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 2876 of 5808 bytes. © arnabbagxd · MIT · https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/brand-manifesto/SKILL.md

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---
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