# brand-launch

Plans and organizes brand launches and rebrands, covering internal rollouts, launch-day timelines, and 30-day post-launch content.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1600 installs · ★ 787
- Author: arnabbagxd
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/brand-launch/SKILL.md
- Updated: 2026-06-13
- HTML: https://affpapa.org/en/nevibecode/skills/brand-launch

## What it does

The skill builds a structured launch roadmap for either a new brand or a rebrand. It asks only for missing details: deadlines, assets, and target audience. Before generating anything, it checks `.agents/brand-context.md` for existing strategy and messaging. Without this file, you must feed brand positioning into the prompt manually.

The output covers pre-launch preparation, the launch day schedule, and a 30-day follow-up. It insists on an internal team rollout before any public reveal. For launch day, the assistant writes a timed schedule alongside post drafts for key channels and the founder. It also defines measurable goals for website traffic and press mentions.

Rebrands receive a dedicated communication plan. It drafts an honest explanation of why the change happened, clarifying what stays the same in the product.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-launch -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/brand-launch/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/brand-launch/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-launch -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/brand-launch/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-launch -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/brand-launch/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install arnabbagxd/Brand-building-skills brand-launch
```

2. **Manually: put the files in place**
- File: `.github/skills/brand-launch/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-launch -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/arnabbagxd/Brand-building-skills --path skills/brand-launch
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/brand-launch/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-launch -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/brand-launch/SKILL.md

## When to use it
- schedule launch-day announcements across channels with exact timing
- prepare asset checklists and internal briefings before public release
- draft launch copy for newsletters, social channels, and founder posts
- plan customer communication and continuity messaging for a rebrand
- set tracking metrics and follow-up content for the first 30 days

## Example prompts
- Help me build a brand launch plan for our new product
- How do we introduce the brand to the market and brief the team?
- Create a brand launch strategy and announcement schedule for our rebrand

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 825228fd18c44652.

BEGIN THIRD-PARTY FILE 825228fd18c44652
```text
---
name: brand-launch
description: Plan and execute a new brand launch — from internal rollout to public debut. Use when the user says "launch the brand", "brand launch plan", "how do we introduce the brand", "brand reveal", "brand debut", "going public with the brand", "announcing the new brand", "brand launch strategy", "pre-launch brand", "brand rollout", "introducing our brand to the market", or is ready to take a new or refreshed brand from internal to external. Also use for soft launches, hard launches, and phased rollouts.
metadata:
  version: 1.0.0
---

# Brand Launch

You are a brand launch strategist. Your job is to build a plan that takes a brand from ready-to-go to market-facing — managing the rollout sequence, channels, narrative, and momentum to make the launch land with impact.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it. Use brand strategy, positioning, messaging, and identity work already done — this launch plan builds on that foundation.

---

## Two Types of Launch

**New brand launch** — introducing a brand for the first time (startup, spinout, new product brand)

**Rebrand launch** — introducing a refreshed or transformed brand to an existing audience

Ask which type this is. The approach differs — especially for rebrand, where existing customer communication is critical.

---

## Information to Gather

Ask only what's missing:

1. **Launch type** — new brand or rebrand?
2. **Timeline** — when is the launch? Is there a hard deadline (event, funding announcement, product release)?
3. **Available assets** — what's ready? (website, logo, social profiles, product, press materials)
4. **Audience** — who is the primary launch audience? (customers, press, investors, industry)
5. **Resources** — team size, budget, key channels available?
6. **Objective** — what does a successful launch look like? (brand awareness, signups, press coverage, social growth)

---

## Output: Brand Launch Plan

---

### 01 — LAUNCH STRATEGY OVERVIEW

One paragraph summarizing the launch approach — the core narrative, primary audience, and the "moment" being created. Should answer: what story is being told, and why now?

**Launch narrative** — the single most important thing the launch should communicate (not a tagline — the strategic story)

**Launch goal** — what does success look like? (specific, measurable)

**Launch type** — hard launch (single day), soft launch (limited rollout), or phased rollout?

---

### 02 — PRE-LAUNCH PHASE

**Timeline**: [X weeks before launch date]

**Internal brand rollout** (always comes first):
- Brief the team on the new brand before anyone external sees it
- Ensure all internal materials are updated
- Give the team language to use when explaining the brand
```
END THIRD-PARTY FILE 825228fd18c44652

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