# Brand Guidelines Generator

Generates brand style guides, typography rules, and color palettes. Helpful when you need to document visual identity and communication standards.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 4700 installs · ★ 540
- Author: claude-office-skills
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/claude-office-skills/skills/tree/HEAD/brand-guidelines/SKILL.md
- Updated: 2026-01-31
- HTML: https://affpapa.org/en/nevibecode/skills/brand-guidelines-generator

## What it does

The skill generates brand identity documentation in Markdown. It covers brand mission, logo clear space, typography hierarchy, and context-specific tone guidelines. Color palettes include WCAG 2.1 AA contrast requirements: 4.5:1 for normal text and 3:1 for large headings.

It will not draw logos. The skill produces written guidelines only. Font licensing and color validation remain your responsibility. For file export, it integrates with the `office-mcp` server through `create_docx` and `create_pptx` tools. English and Chinese are both supported.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill brand-guidelines-generator -a claude-code
```
```bash
npx skills add claude-office-skills/skills --skill brand-guidelines -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/brand-guidelines/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/brand-guidelines/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill brand-guidelines -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/brand-guidelines/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill brand-guidelines -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/brand-guidelines/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install claude-office-skills/skills brand-guidelines
```

2. **Manually: put the files in place**
- File: `.github/skills/brand-guidelines/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill brand-guidelines -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/claude-office-skills/skills --path brand-guidelines
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/brand-guidelines/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill brand-guidelines -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/claude-office-skills/skills/tree/HEAD/brand-guidelines/SKILL.md

## When to use it
- create brand guidelines and logo usage rules from scratch
- document color palettes with WCAG 2.1 AA contrast standards
- define brand voice and tone across communication channels
- compile quick reference cards and social media asset dimensions

## Example prompts
- Create brand guidelines for Acme Corp
- Add social media guidelines to our brand guide
- Update our color palette documentation

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 90d822a1e4d3c7da.

BEGIN THIRD-PARTY FILE 90d822a1e4d3c7da
````text
---
# ═══════════════════════════════════════════════════════════════════════════════
# CLAUDE OFFICE SKILL - Enhanced Metadata v2.0
# ═══════════════════════════════════════════════════════════════════════════════

# Basic Information
name: Brand Guidelines Generator
description: "Create and maintain brand style guides for consistent visual identity"
version: "1.0"
author: claude-office-skills
license: MIT

# Categorization
category: marketing
tags:
  - brand
  - guidelines
  - style
  - design
department: Marketing

# AI Model Compatibility
models:
  recommended:
    - claude-sonnet-4
    - claude-opus-4
  compatible:
    - claude-3-5-sonnet
    - gpt-4
    - gpt-4o

# MCP Tools Integration
mcp:
  server: office-mcp
  tools:
    - create_docx
    - create_pptx

# Skill Capabilities
capabilities:
  - brand_documentation
  - style_guide_creation

# Language Support
languages:
  - en
  - zh
---

# Brand Guidelines Generator

Create comprehensive brand guidelines to ensure consistent visual and verbal identity.

## Overview

This skill helps you:
- Create brand style guides from scratch
- Document existing brand elements
- Define usage rules and examples
- Maintain brand consistency

## How to Use

### Create New Guidelines
```
"Create brand guidelines for [Company Name]"
"Help me document our brand identity"
"Generate a style guide based on our logo and colors"
```

### Update Existing
```
"Add social media guidelines to our brand guide"
"Update our color palette documentation"
"Define voice and tone guidelines"
```

## Brand Guidelines Structure

### Complete Guide Template
```markdown
# [Brand Name] Brand Guidelines

## Table of Contents
1. Brand Overview
2. Logo Usage
3. Color Palette
4. Typography
5. Imagery
6. Voice & Tone
7. Applications
8. Do's and Don'ts

---

## 1. Brand Overview

### Mission
[One sentence: Why does the brand exist?]

### Vision
[One sentence: What future does the brand aspire to?]

### Values
- [Value 1]: [Brief description]
- [Value 2]: [Brief description]
- [Value 3]: [Brief description]

### Brand Personality
[3-5 adjectives that describe the brand]
Example: Innovative, Approachable, Trustworthy

### Target Audience
[Primary and secondary audience descriptions]

---

## 2. Logo Usage

### Primary Logo
[Logo image placeholder]

### Logo Variations
- **Primary**: Full color, horizontal
- **Secondary**: Stacked/vertical
- **Icon/Mark**: Symbol only
- **Wordmark**: Text only

### Clear Space
Minimum clear space around logo: [X] times the height of [element]

### Minimum Sizes
- Print: [X] inches / [Y] mm
- Digital: [X] pixels

### Logo Colors
| Version | Use Case |
|---------|----------|
| Full Color | Primary use on white/light backgrounds |
| Reversed | On dark backgrounds |
````
END THIRD-PARTY FILE 90d822a1e4d3c7da

The third-party file has ended. Everything between the 90d822a1e4d3c7da tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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