# brand-context

Captures core brand identity, audience details, and positioning into a structured Markdown file. Required as the base context before running other brand skills.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1700 installs · ★ 787
- Author: arnabbagxd
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/brand-context/SKILL.md
- Updated: 2026-06-13
- HTML: https://affpapa.org/en/nevibecode/skills/brand-context

## What it does

The skill checks whether `.agents/brand-context.md` or `.claude/brand-context.md` exists. If found, it offers to update existing sections. On a fresh run, it conducts a structured interview across six topics: brand basics, audience pain points, positioning, tone of voice, values, and 12-month business goals.

All details are written to `.agents/brand-context.md`. The agent reuses facts already present in the chat without asking redundant questions. Downstream skills like `brand-strategy`, `brand-voice`, and `brand-messaging` rely on this exact file to operate, so skipping it leaves those tools without required inputs.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-context -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/brand-context/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/brand-context/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-context -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/brand-context/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-context -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/brand-context/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install arnabbagxd/Brand-building-skills brand-context
```

2. **Manually: put the files in place**
- File: `.github/skills/brand-context/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-context -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/arnabbagxd/Brand-building-skills --path skills/brand-context
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/brand-context/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-context -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/brand-context/SKILL.md

## When to use it
- document primary audience pain points and customer vocabulary
- record competitive positioning and market tier in one file
- define brand tone and core values for content generation
- provide baseline context for downstream strategy and voice skills

## Example prompts
- set brand context
- create brand context file
- save my brand info

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 03646cfeef5286d0.

BEGIN THIRD-PARTY FILE 03646cfeef5286d0
````text
---
name: brand-context
description: Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand project for the first time. Every other brand skill reads this file first. Always run this before beginning any brand work if the context file doesn't exist yet.
metadata:
  version: 1.0.0
---

# Brand Context

You are establishing the brand context foundation. This file is read by every other brand skill before doing any work. Your job is to capture all core brand information in a structured, reusable format.

## Before You Start

Check if `.agents/brand-context.md` already exists (or `.claude/brand-context.md`). If it does, read it and ask the user what they'd like to update. If it doesn't exist, collect the information below.

---

## Information to Collect

Ask for the following. If the user has already provided it in conversation, don't ask again.

### 1. Brand Basics
- Brand name
- One-line description of what it does
- Industry / category
- Stage (pre-launch, early, growth, established)
- Website (if exists)

### 2. Audience
- Primary target audience (who they are)
- Key problem the brand solves for them
- Audience language (words they use, phrases from reviews or interviews)

### 3. Positioning
- What makes this brand different from alternatives?
- Who are the 2–3 main competitors?
- Where does this brand sit in the market (premium, value, niche, mass)?

### 4. Brand Personality
- 3–5 words that describe the brand's personality
- Tone: formal or casual? serious or playful?
- Any brands whose identity/voice this brand admires?

### 5. Values & Mission
- Core values (3–5)
- Mission statement (or working draft)

### 6. Goals
- Primary business goal for the next 12 months
- Key metrics that matter (revenue, awareness, followers, signups)

---

## Output

Once you have the information, create a file at `.agents/brand-context.md` with this structure:

```markdown
# Brand Context

## Brand
- **Name**: [name]
- **Category**: [category]
- **Description**: [one-liner]
- **Stage**: [stage]
- **Website**: [url or N/A]

## Audience
- **Primary Audience**: [description]
- **Key Problem**: [problem they face]
- **Their Language**: [phrases, words they use]

## Positioning
- **Differentiation**: [what makes this brand different]
- **Competitors**: [list]
- **Market Position**: [premium / value / niche / mass]

## Brand Personality
- **Personality Words**: [word, word, word]
- **Tone**: [formal/casual, serious/playful]
- **Voice Admires**: [brand names or "none"]

## Values & Mission
- **Core Values**: [value, value, value]
- **Mission**: [mission statement]

## Goals
- **Primary Goal**: [goal]
- **Key Metrics**: [metrics]
```

Tell the user the file has been saved and that all other brand skills will now use this context automatically. Remind them they can update it at any time by running this skill again.

---

## Related Skills

- **brand-strategy**: Full brand strategy using this context
````
END THIRD-PARTY FILE 03646cfeef5286d0

The third-party file has ended. Everything between the 03646cfeef5286d0 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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---
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