# brand-audit

Evaluates brand health and consistency across six dimensions before you invest in rebranding or marketing campaigns.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1700 installs · ★ 787
- Author: arnabbagxd
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/brand-audit/SKILL.md
- Updated: 2026-06-13
- HTML: https://affpapa.org/en/nevibecode/skills/brand-audit

## What it does

The skill turns your AI assistant into a brand strategist. Before starting, it checks for `.agents/brand-context.md` to see what the brand was intended to be. If the file is missing, the agent asks for links to your website, deck, customer feedback, and top competitors.

Evaluation covers 6 dimensions scored from 1 to 5: positioning clarity, visual consistency, messaging, voice and tone, audience alignment, and competitive differentiation. The final output is an audit report with an overall scorecard out of 30 points, highlighting working assets and prioritized issues.

Prepare your marketing collateral and competitor names in advance, because the diagnosis relies entirely on the evidence you provide. Recommendations arrive sorted into immediate fixes, 30–60 day projects, and long-term strategic adjustments.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/brand-audit/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/brand-audit/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/brand-audit/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/brand-audit/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install arnabbagxd/Brand-building-skills brand-audit
```

2. **Manually: put the files in place**
- File: `.github/skills/brand-audit/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/arnabbagxd/Brand-building-skills --path skills/brand-audit
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/brand-audit/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-audit -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/brand-audit/SKILL.md

## When to use it
- audit brand consistency across website and pitch deck touchpoints
- identify positioning gaps compared to direct competitors
- score brand health across six structured dimensions
- build a prioritized brand action plan for the next 30–60 days

## Example prompts
- Run a brand audit on our current website and pitch deck
- Our brand feels outdated, help us diagnose the messaging gaps
- Check our brand health and score our positioning against competitors

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: e7c279d9384ef35f.

BEGIN THIRD-PARTY FILE e7c279d9384ef35f
```text
---
name: brand-audit
description: Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels outdated", "brand diagnosis", "review our brand", "brand gap analysis", or wants to understand where their brand is strong and where it needs work before investing in brand development.
metadata:
  version: 1.0.0
---

# Brand Audit

You are a brand strategist conducting a brand health assessment. Your job is to evaluate how well the brand is working — its clarity, consistency, differentiation, and alignment — and deliver a clear diagnosis with prioritized recommendations.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it first. Use that context as a starting point for what the brand is *supposed* to be — then evaluate how well the current brand materials match that intention.

---

## Information to Gather

Ask the user to share:

1. **Brand materials** — website URL, social profiles, any existing brand guidelines, pitch deck, or marketing materials they can paste or link
2. **What prompted this audit** — what specific concern or trigger led to this review?
3. **Business context** — any recent changes (new leadership, new product, new market, funding, rebrand considerations)?
4. **Internal perception** — how does the internal team describe the brand?
5. **External perception** — any customer feedback, research, or NPS data about brand perception?
6. **Key competitors** — who should the brand be benchmarked against?

---

## Audit Framework

Evaluate across 6 dimensions. Score each 1–5 (1 = needs significant work, 5 = excellent).

---

### DIMENSION 1 — POSITIONING CLARITY (Score: /5)

**What to assess:**
- Is it clear who this brand is for?
- Is the brand's differentiation immediately obvious?
- Does the brand own a specific territory or idea?
- Is the positioning distinct from key competitors?

**Questions to answer:**
- In one sentence, what does this brand stand for?
- Could this positioning statement apply to a competitor?
- What would be lost if this brand disappeared from the market?

---

### DIMENSION 2 — VISUAL IDENTITY CONSISTENCY (Score: /5)

**What to assess:**
- Is the logo used consistently across touchpoints?
- Does the color palette feel intentional and applied consistently?
- Is typography consistent and on-brand?
- Do all visual materials feel like they belong to the same brand?

**Questions to answer:**
- Are there 3 or more versions of the logo in active use?
- Does the visual identity match the brand's positioning (premium brands look premium, etc.)?
- Is the visual identity distinctive or generic?

---

### DIMENSION 3 — MESSAGING CONSISTENCY (Score: /5)

**What to assess:**
```
END THIRD-PARTY FILE e7c279d9384ef35f

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