# before-after-and-transformation

Structures honest before-and-after transformation posts using the SHIFT framework, adding required disclosures and median results under FTC compliance rules.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 605 installs · ★ 199
- Author: social-media-skills
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/social-media-skills/skills/tree/HEAD/skills/before-after-and-transformation/SKILL.md
- Updated: 2026-10-15
- HTML: https://affpapa.org/en/nevibecode/skills/before-after-and-transformation

## What it does

This skill organizes transformation content for fitness or beauty case studies using the SHIFT methodology. It highlights the setbacks and timeline instead of relying on two contrasting images. The agent drafts the narrative arc and required disclaimers about real outcomes.

The agent handles structure, while media production remains with the creator. Publishing connects to `WoopSocial`. Because visual tricks violate regulatory net-impression tests, the skill demands consistent lighting and camera angles across comparison assets.

A generic "results not typical" label is not permitted by the framework. If an outcome is exceptional, the text must disclose substantiated median metrics. The workflow also requires verified customer consent and routes to `short-form-video-script` for video formats.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill before-after-and-transformation -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/before-after-and-transformation/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/before-after-and-transformation/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill before-after-and-transformation -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/before-after-and-transformation/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill before-after-and-transformation -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/before-after-and-transformation/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install social-media-skills/skills before-after-and-transformation
```

2. **Manually: put the files in place**
- File: `.github/skills/before-after-and-transformation/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill before-after-and-transformation -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/social-media-skills/skills --path skills/before-after-and-transformation
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/before-after-and-transformation/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill before-after-and-transformation -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/social-media-skills/skills/tree/HEAD/skills/before-after-and-transformation/SKILL.md

## When to use it
- structure a client transformation script with process beats and realistic timelines
- format required disclosures and substantiated median metrics under FTC guidelines
- outline a carousel post showing intermediate setbacks instead of just endpoints
- verify comparison visuals use identical lighting and framing to prevent deceptive claims

## Example prompts
- Structure a fitness transformation video script using the SHIFT framework
- Help draft a before-and-after client case study with required FTC median disclosures
- Outline a carousel post showing customer progress, intermediate hurdles, and verified results

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 3e8d5b7ab3b22b09.

BEGIN THIRD-PARTY FILE 3e8d5b7ab3b22b09
```text
---
name: before-after-and-transformation
description: >-
  The transformation / before-after content format — structure a credible, honest, satisfying
  transformation (fitness, beauty, business results, skill progress, makeovers, client glow-ups,
  product before/after). Use when someone wants a before/after, a transformation post, a
  client-results reveal, a progress/journey story, or a makeover. Most powerful format AND most
  abused/distrusted — honesty is the edge; FTC enforcement is live. Uses the SHIFT framework.
  Reads brand-profile + social-proof-and-testimonials (consent + FTC substantiation) +
  short-form-video-script first. Agent structures + specs; human/tool produces the real media;
  WoopSocial publishes. Never stages/exaggerates the before, hides aids, cherry-picks, or
  fabricates a result; "results not typical" alone is insufficient — disclose the actual typical
  result; consent + YMYL required. Distinct from social-proof-and-testimonials, short-form-video-
  script, infographic-and-data-viz, and storytelling-and-narrative.
version: 1.0.0
---

# before-after-and-transformation

The **transformation format** — start with a real before, highlight the journey, isolate the variables, frame
results honestly, and tie it to the viewer. The agent structures + specs it, the **human/tool produces the real
media**, and **WoopSocial publishes**. (Pairs with `social-proof-and-testimonials` for consent + the FTC rules.)

## The POV: the most-distrusted format, so honesty is the edge
A before/after is one of the most powerful formats there is — visual, built-in proof, inherently satisfying. It's
also the **single most abused and distrusted**, and 2026 enforcement is live (the FTC's NextMed action fined a
firm that used paid actors, before/after photos sourced off Craigslist, and an unsubstantiated "average 53 lbs"
it didn't track). That flips the strategy: because audiences are trained to suspect before/afters, **a believable
transformation beats a suspiciously-perfect fake** that trips the skepticism reflex. Three top-1% moves most get
wrong: **(1) the middle is the content** — endpoints alone are a flex; the process, the setbacks, and the real
timeline are what make it credible, relatable, and valuable; **(2) isolate the variables** — same angle, lighting,
framing, so the change is real, not a lighting trick (a visual trick is itself a deceptive claim under the FTC's
```
END THIRD-PARTY FILE 3e8d5b7ab3b22b09

The third-party file has ended. Everything between the 3e8d5b7ab3b22b09 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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