# awesome-marketing-science-guide

This skill guides agents through marketing measurement libraries, research, and methods. Use it for MMM, geo experiments, attribution, and causal analysis.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 832 installs · ★ 12
- Author: reason-machines
- License: LicenseRef-Unknown · policy=link-only · description only; the file stays with the author
- Source: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/awesome-marketing-science-guide/SKILL.md
- Updated: 2026-10-09
- HTML: https://affpapa.org/en/nevibecode/skills/awesome-marketing-science-guide

## What it does

This skill turns a collection of marketing science resources into a guide for the agent. It covers Media Mix Modeling, geo experimentation, causal inference, multi-touch attribution, and Bayesian methods. The collection includes open-source libraries, papers, research, blogs, and implementation guides.

Resources are arranged into starting materials, open-source libraries, research, and tutorials. The listed areas also include A/B testing, incrementality measurement, and ad-effectiveness analysis. The examples use R and Python, so reproducing them requires working with one of those languages. Named libraries include Robyn, LightweightMMM, PyMC-Marketing, GeoLift, Matched Markets, and PyChattr.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill awesome-marketing-science-guide -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/awesome-marketing-science-guide/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/awesome-marketing-science-guide/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill awesome-marketing-science-guide -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/awesome-marketing-science-guide/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill awesome-marketing-science-guide -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/awesome-marketing-science-guide/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install reason-machines/marketing-skills awesome-marketing-science-guide
```

2. **Manually: put the files in place**
- File: `.github/skills/awesome-marketing-science-guide/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill awesome-marketing-science-guide -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/reason-machines/marketing-skills --path skills/awesome-marketing-science-guide
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/awesome-marketing-science-guide/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill awesome-marketing-science-guide -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/awesome-marketing-science-guide/SKILL.md

## When to use it
- find libraries for Media Mix Modeling
- choose a method for a geo experiment
- compare multi-touch attribution models
- locate causal inference tools for marketing
- study Bayesian marketing measurement methods

## Example prompts
- Find Media Mix Modeling libraries and compare their purposes.
- Explain how to design a geo experiment for incrementality testing.
- Show me causal inference tools used in marketing measurement.

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From the same set: [reason-machines/marketing-skills](https://affpapa.org/en/nevibecode/by/reason-machines/marketing-skills.md) — 72 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md