# authority-ad

This skill plans and audits expert-led ads built around evidence. Use it for ad concepts, shot scripts, review passes, and production handoff.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 459 installs · ★ 27
- Author: PostPlusAI
- License: LicenseRef-Unknown · policy=link-only · description only; the file stays with the author
- Source: https://github.com/PostPlusAI/postplus-skills/tree/HEAD/skills/40-creative/authority-ad/SKILL.md
- Updated: 2026-10-22
- HTML: https://affpapa.org/en/nevibecode/skills/authority-ad

## What it does

The skill has separate create and review modes. For a new ad, it builds an Authority Grammar Plan covering the audience pressure, speaker role, authority basis, causal argument, proof stack, product entry, and closing state. It then produces a shot table with visual direction, framing, camera movement, sound, text, and the job of each shot.

For an existing ad, the workflow starts with `$media-analysis`. The skill reports the factual structure, speaker role, product timing, timecoded strengths and gaps, proof mapping, claim risks, and concrete amendments. It does not rewrite the ad or move it into production unless asked. Review therefore depends on observable shot and audio evidence.

After approval, the locked script can go to `$image-batch-runner` first when continuity assets are needed, followed by `$video-batch-runner`. If the identity, offer, scenes, proof assets, audio, and references are already stable, the handoff can go straight to `$video-batch-runner`. The skill also blocks invented credentials, testimonials, study results, guarantees, and product capabilities.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill authority-ad -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/authority-ad/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/authority-ad/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill authority-ad -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/authority-ad/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill authority-ad -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/authority-ad/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install PostPlusAI/postplus-skills authority-ad
```

2. **Manually: put the files in place**
- File: `.github/skills/authority-ad/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill authority-ad -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/PostPlusAI/postplus-skills --path skills/40-creative/authority-ad
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/authority-ad/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill authority-ad -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/PostPlusAI/postplus-skills/tree/HEAD/skills/40-creative/authority-ad/SKILL.md

## When to use it
- plan an expert-led ad around a clear mechanism
- map spoken claims to visible proof
- audit an existing video with timecoded findings
- flag unsupported claims and continuity issues
- route an approved shot script into production

## Example prompts
- Plan an expert-led ad for this product using only approved facts and available proof.
- Review this ad with the authority-ad framework and return a timecoded audit.
- Once I approve the direction, hand the locked script to production.

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From the same set: [postplusai/postplus-skills](https://affpapa.org/en/nevibecode/by/postplusai/postplus-skills.md) — 21 cards

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