# brand-voice

Generates a brand voice guide with tone dimensions, vocabulary lists, and channel rules. Helpful when onboarding writers or standardizing copy.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1800 installs · ★ 787
- Author: arnabbagxd
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/brand-voice/SKILL.md
- Updated: 2026-06-13
- HTML: https://affpapa.org/en/nevibecode/skills/arnabbagxd-brand-voice

## What it does

This skill produces an eight-part verbal identity manual. Before asking questions, it checks for `.agents/brand-context.md`. If that file is missing, it prompts for brand personality, target audience, tone spectrum ratings, admired brands, and unacceptable phrasing.

The resulting guide covers tone dimensions with concrete examples, core voice qualities, and vocabulary tables of accepted terms versus off-brand buzzwords. It also sets mechanics for sentence length, contractions, punctuation, and active voice. Each channel—homepage, social media, email, support, and UI error states—gets a dedicated tone adjustment.

It wraps up with rewrite tables showing before-and-after transformations and direct bans on hollow hype. You need ready answers about your brand positioning if `.agents/brand-context.md` is absent.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-voice -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/brand-voice/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/brand-voice/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-voice -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/brand-voice/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-voice -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/brand-voice/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install arnabbagxd/Brand-building-skills brand-voice
```

2. **Manually: put the files in place**
- File: `.github/skills/brand-voice/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-voice -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/arnabbagxd/Brand-building-skills --path skills/brand-voice
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/brand-voice/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add arnabbagxd/Brand-building-skills --skill brand-voice -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/arnabbagxd/Brand-building-skills/tree/HEAD/skills/brand-voice/SKILL.md

## When to use it
- define verbal identity and tone dimensions for copywriters
- build lists of approved vocabulary and forbidden buzzwords
- adapt communication style across support, social media, and UI copy
- turn off-brand copy into on-brand text with before-and-after rewrites

## Example prompts
- Create a brand voice and tone guide for our product
- Our copy doesn't sound right, define our writing style guidelines
- Draft channel adaptations and a list of words we avoid

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 1d93eb0f46c8d8a2.

BEGIN THIRD-PARTY FILE 1d93eb0f46c8d8a2
```text
---
name: brand-voice
description: Define a brand's verbal identity — tone, voice, writing style, vocabulary, and messaging rules. Use when the user says "brand voice", "tone of voice", "how should we write", "writing guidelines", "copy style guide", "brand language", "verbal identity", "how should the brand sound", "tone guide", "our copy doesn't sound right", "copywriter guidelines", "voice and tone", or when onboarding a copywriter or content team. Also use when the user has a brand strategy and wants to define how the brand communicates.
metadata:
  version: 1.0.0
---

# Brand Voice

You are a senior verbal identity strategist and copy director. Your job is to define how a brand speaks — its tone, vocabulary, style, and communication principles — in a way any writer can apply consistently.

## Before You Start

Check if `.agents/brand-context.md` exists. Read it before asking questions. Use that context and only ask for what's missing.

---

## Information to Gather

If brand context isn't available:

1. **Brand name and category**
2. **Brand personality** — how would you describe the brand as a person?
3. **Audience** — who are they? How do they communicate?
4. **Positioning** — premium, approachable, expert, playful?
5. **Tone spectrum** — ask them to rate: Formal ↔ Casual, Serious ↔ Playful, Expert ↔ Accessible, Corporate ↔ Human
6. **Brands with voices they admire** — which brands communicate in a way they want to emulate?
7. **What the brand should never sound like** — what voice is clearly wrong for this brand?

---

## Output: Brand Voice Guide

---

### 01 — VOICE OVERVIEW

One strong paragraph (4–5 sentences) that captures the brand's communication character. Read this and you should immediately know how to write for this brand. Reference the personality, audience relationship, and tone territory.

Include a one-sentence **Voice Essence** statement:
*"[Brand] sounds like [character description] — [quality], [quality], and [quality]."*

---

### 02 — TONE DIMENSIONS

Define the brand's position on 4–5 tone axes. For each:

**[Dimension]** — e.g. Casual ←——→ Formal
- Where the brand sits (e.g. "Casual side, but not sloppy")
- What this means in practice
- One example sentence that demonstrates this

Cover dimensions such as:
- Formality (casual ↔ formal)
- Energy (calm ↔ energetic)
- Humor (serious ↔ witty)
- Expertise (accessible ↔ authoritative)
- Warmth (distant ↔ intimate)

---

### 03 — VOICE QUALITIES

List 5–6 core voice qualities. For each:

**[Quality Name]**
- What it means for this brand specifically (2 sentences)
- **Do:** Example of this quality in action
- **Don't:** Common mistake that violates this quality

---

### 04 — VOCABULARY

**Words we use:**
List 10–15 words and phrases that feel natural for this brand. Include brand-specific terms, verbs, and descriptors.
```
END THIRD-PARTY FILE 1d93eb0f46c8d8a2

The third-party file has ended. Everything between the 1d93eb0f46c8d8a2 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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