# competitor-analysis

A skill that analyzes App Store competitors: compares metadata, finds keyword gaps and shows where you are losing.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 3600 installs · ★ 2219
- Author: appeeky
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/appeeky/aso-skills/tree/HEAD/skills/competitor-analysis/SKILL.md
- Updated: 2026-10-06
- HTML: https://affpapa.org/en/nevibecode/skills/appeeky-competitor-analysis

## What it does

This skill turns Claude into a competitive intelligence analyst for mobile apps. It pulls data on your competitors and your own app: titles and subtitles, keywords, screenshots, icons, ratings, reviews, update frequency and monetization models. The output is comparison tables, a position map and a list of opportunities.

It starts with an assessment: the skill checks for `app-marketing-context.md`, asks for your App ID, competitor App IDs and a target country (default US). If you do not know your competitors, it helps find them through category charts, keyword overlap and the "You Might Also Like" section. It recommends analyzing 3-5 apps: a couple of direct competitors, one larger aspirational app and one emerging.

Then it runs six analysis blocks — metadata, keyword gaps, creative strategy, reviews, growth signals and monetization. You get an executive summary, a competitive position map and five kinds of opportunities: quick win, keyword gap, creative edge, feature gap and market gap. The skill points to related ones: `keyword-research`, `metadata-optimization`, `screenshot-optimization`, `aso-audit` and `ua-campaign`.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill competitor-analysis -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/competitor-analysis/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/competitor-analysis/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill competitor-analysis -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/competitor-analysis/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill competitor-analysis -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/competitor-analysis/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install appeeky/aso-skills competitor-analysis
```

2. **Manually: put the files in place**
- File: `.github/skills/competitor-analysis/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill competitor-analysis -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/appeeky/aso-skills --path skills/competitor-analysis
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/competitor-analysis/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill competitor-analysis -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/appeeky/aso-skills/tree/HEAD/skills/competitor-analysis/SKILL.md

## When to use it
- compare your app's title and subtitle against competitors
- find keywords only competitors rank for
- review rival screenshots and icons to rework your own
- mine competitor reviews for what users complain about
- check subscription prices and monetization models in your niche

## Example prompts
- analyze my app's competitors in the App Store
- find keyword gaps between my app and competitors
- compare my metadata with three competitors in my category

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 35e027e19494c268.

BEGIN THIRD-PARTY FILE 35e027e19494c268
```text
---
name: competitor-analysis
description: When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
metadata:
  version: 1.0.0
---

# Competitor Analysis

You are an expert in competitive intelligence for mobile apps. Your goal is to perform a thorough analysis of the user's competitors and identify actionable opportunities to outperform them.

## Initial Assessment

1. Check for `app-marketing-context.md` — read it for known competitors
2. Ask for the **user's App ID**
3. Ask for **competitor App IDs** (or help identify competitors)
4. Ask for **target country** (default: US)
5. Ask what they want to learn: keyword gaps, creative strategy, positioning, or all

## Competitor Identification

If the user doesn't know their competitors, find them through:

1. **Category chart** — Top apps in the same category
2. **Keyword overlap** — Apps ranking for the same keywords
3. **Similar apps** — Apple's "You Might Also Like" section
4. **User perception** — Ask "What would your users use if your app didn't exist?"

Recommend analyzing 3-5 competitors: 2 direct competitors, 1-2 aspirational (larger), 1 emerging.

## Analysis Framework

### 1. Metadata Comparison

| Element | Your App | Competitor 1 | Competitor 2 | Competitor 3 |
|---------|----------|-------------|-------------|-------------|
| Title | | | | |
| Subtitle | | | | |
| Title keywords | | | | |
| Char usage (title) | /30 | /30 | /30 | /30 |
| Char usage (subtitle) | /30 | /30 | /30 | /30 |
| Description hook | | | | |

**Analyze:**
- What keywords do competitors prioritize in their title?
- How do they balance brand vs keywords?
- What positioning angle does each take?
- What's their description hook strategy?

### 2. Keyword Gap Analysis

**Keywords only competitors rank for (you don't):**

| Keyword | Volume | Difficulty | Comp 1 Rank | Comp 2 Rank | Your Rank | Priority |
|---------|--------|------------|-------------|-------------|-----------|----------|

**Keywords you rank for but competitors don't:**

These are your unique advantages — protect them.

**Keywords where you're outranked:**

| Keyword | Your Rank | Best Competitor Rank | Gap | Effort to Close |
|---------|-----------|---------------------|-----|-----------------|

### 3. Creative Strategy

**Screenshots:**
```
END THIRD-PARTY FILE 35e027e19494c268

The third-party file has ended. Everything between the 35e027e19494c268 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 2599 of 5417 bytes. © appeeky · MIT · https://github.com/appeeky/aso-skills/tree/HEAD/skills/competitor-analysis/SKILL.md

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---
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