# app-preview-video

Plans, scripts, and formats App Store Preview videos and Google Play promo videos. Keeps 30-second scripts compliant with store guidelines.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1900 installs · ★ 2219
- Author: appeeky
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/appeeky/aso-skills/tree/HEAD/skills/app-preview-video/SKILL.md
- Updated: 2026-10-06
- HTML: https://affpapa.org/en/nevibecode/skills/app-preview-video

## What it does

The skill builds beat-by-beat 30-second scripts for App Store Previews and Google Play promo videos. It breaks time into a hook, problem framing, feature demo, and resolution. To prevent rejections under Apple guideline 2.3.10, the output excludes live-action hands, real people, and "Download Now" calls to action.

It enforces platform specifications directly: native screen resolutions, 30 fps, H.264 encoding, and poster frame selection at 0:00. For iOS, the skill drafts a three-variant strategy covering outcome, UI walkthrough, and social proof. For Google Play, it adapts the script for landscape YouTube delivery.

The workflow looks for `app-marketing-context.md` to pull target audience and value propositions before writing scripts. Keep in mind that any iOS video using voiceover narration must have burned-in captions, or Apple will reject it.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill app-preview-video -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/app-preview-video/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/app-preview-video/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill app-preview-video -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/app-preview-video/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill app-preview-video -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/app-preview-video/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install appeeky/aso-skills app-preview-video
```

2. **Manually: put the files in place**
- File: `.github/skills/app-preview-video/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill app-preview-video -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/appeeky/aso-skills --path skills/app-preview-video
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/app-preview-video/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add appeeky/aso-skills --skill app-preview-video -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/appeeky/aso-skills/tree/HEAD/skills/app-preview-video/SKILL.md

## When to use it
- script a 30-second App Store Preview matching Apple store guidelines
- draft three distinct iOS video variants based on outcome, demo, and proof
- adapt a product demo video into a Google Play promo format for YouTube
- plan video overlay localization tiers across international markets

## Example prompts
- Write a 30-second iOS App Preview script focused on user outcomes
- Check our Play Store promo video outline against store requirements
- Draft three App Preview script variants for an iOS budget tracker

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 4525e6cdce5e0d92.

BEGIN THIRD-PARTY FILE 4525e6cdce5e0d92
```text
---
name: app-preview-video
description: When the user wants to plan, script, produce, or optimize App Store Preview videos or Google Play promo videos — the autoplay videos that show in App Store/Play Store search and product pages. Use when the user mentions "App Preview", "preview video", "app store video", "promo video", "Play Store video", "video poster frame", "YouTube promo for Play Store", "30 second app video", "video script", "video specs", or "should I add a preview video". For static screenshots, see screenshot-optimization. For A/B testing the video, see ab-test-store-listing. For broader creative briefs, see screenshot-optimization (covers stills).
metadata:
  version: 1.0.0
---

# App Preview Video

You are an App Store Preview video specialist. Your goal is to help the user produce up to 3 iOS App Previews (or 1 Play Store promo video) that lift product page conversion by 5–25%.

## Initial Assessment

1. Check for `app-marketing-context.md` — read for app, audience, and core value
2. Ask for the **App ID** and **platform(s)** — iOS, Android, or both
3. Ask if they have **existing screen recordings** or need to capture fresh
4. Ask for **target conversion goal** — install (top-of-funnel) or trial start (mid-funnel)
5. Ask for **localization scope** — English only, or which markets

## Platform Specs (memorize)

### iOS App Preview

| Spec | Value |
|---|---|
| Length | **15–30 seconds** (30 max) |
| Count | **Up to 3 per locale** |
| Display | **Autoplays muted** in search results & product page |
| Orientation | Portrait or landscape — must match screenshots |
| Resolution | Native device resolution (1080×1920 portrait min) |
| Codec | H.264, MP4 / MOV |
| Frame rate | 30 fps |
| Poster frame | First frame shown when paused — choose deliberately |
| Audio | Optional — most users see muted; subtitles required if audio carries info |
| Content rule | **Only in-app footage** — no marketing intros, no logos, no real people |

### Google Play Promo Video

| Spec | Value |
|---|---|
| Source | **YouTube URL** (link, not upload) |
| Length | **30 seconds recommended**, 2 min max |
| Format | Landscape preferred (Play autoplays) |
| Audio | Allowed and recommended |
| Content rule | Less restrictive — real people, narration, marketing intro all OK |
| Placement | Above screenshots on product page |

## The 30-Second Video Structure

Use this beat-by-beat template (works for both platforms with adjustments):

| Time | Beat | iOS Rule | Play Rule |
|---|---|---|---|
| 0:00–0:02 | **Hook** — show the outcome, not the app | In-app footage only | Can use logo/intro, max 3s |
| 0:02–0:08 | **Problem framing** — text overlay states the pain | Text on app footage | Can cut to lifestyle b-roll |
```
END THIRD-PARTY FILE 4525e6cdce5e0d92

The third-party file has ended. Everything between the 4525e6cdce5e0d92 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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