# app-marketplace-listing-standards

Generates a listing-content rulebook for operators of B2B SaaS app marketplaces. It defines objective rejection criteria, media specs, and stale listing policies.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 7800 installs · ★ 7
- Author: Samuel Berthe
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/samber/developer-platform-skills/tree/HEAD/skills/app-marketplace-listing-standards/SKILL.md
- Updated: 2026-10-24
- HTML: https://affpapa.org/en/nevibecode/skills/app-marketplace-listing-standards

## What it does

This skill helps B2B SaaS marketplace operators draft public listing standards for third-party submissions. It covers required fields, screenshot dimensions, video limits, category taxonomy, and rules for displaying badges. Content gates stay independent from security: low-resolution visuals or trademark infringements trigger rejections regardless of code stability.

Execution starts with a 10-question interview. The agent checks catalog volume, evaluation style (self-serve end users versus enterprise admin diligence), and platform release frequency. It also asks about reviewer capacity to pick the right enforcement tier. To track decisions across runs, the skill suggests recording project context in `developer-platform-context.md`.

The rulebook focuses entirely on marketplace operators. For vendors trying to optimize their own submission, the repository provides `integration-listing-optimization` instead.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add samber/developer-platform-skills --skill app-marketplace-listing-standards -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/app-marketplace-listing-standards/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/app-marketplace-listing-standards/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add samber/developer-platform-skills --skill app-marketplace-listing-standards -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/app-marketplace-listing-standards/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add samber/developer-platform-skills --skill app-marketplace-listing-standards -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/app-marketplace-listing-standards/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install samber/developer-platform-skills app-marketplace-listing-standards
```

2. **Manually: put the files in place**
- File: `.github/skills/app-marketplace-listing-standards/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add samber/developer-platform-skills --skill app-marketplace-listing-standards -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/samber/developer-platform-skills --path skills/app-marketplace-listing-standards
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/app-marketplace-listing-standards/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add samber/developer-platform-skills --skill app-marketplace-listing-standards -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/samber/developer-platform-skills/tree/HEAD/skills/app-marketplace-listing-standards/SKILL.md

## When to use it
- write content guidelines and submission rules for an app marketplace
- define objective rejection triggers for app listings and screenshots
- set up media specifications and category taxonomies for third-party apps
- establish delisting and decay policies for abandoned integrations

## Example prompts
- Write the listing-content standards rulebook for our B2B SaaS app marketplace.
- Define objective content rejection criteria and screenshot specs for third-party apps.
- Create a delisting policy and category taxonomy for our integration marketplace.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: c11997dd06d08590.

BEGIN THIRD-PARTY FILE c11997dd06d08590
```text
---
name: app-marketplace-listing-standards
description: Write the listing-content rulebook for the operator of a B2B SaaS app marketplace - the standard every third-party listing must meet, covering required fields with objective reject criteria, screenshot and video specs, description quality bars, category taxonomy design, localization posture, badge display rules, and staleness/decay enforcement. Use whenever the user mentions listing standards, a listing rubric or marketplace quality bar, screenshot or media requirements, marketplace categories, rejection criteria, or delisting stale listings - even if they never say "listing standards". Operator side only. Do NOT use for optimizing a vendor's own listing - use samber/developer-platform-skills@integration-listing-optimization instead.
license: MIT
metadata:
  author: Samuel Berthe
  version: "1.0.1"
---

# App Marketplace Listing Standards

You are a marketplace-content advisor to the platform team that operates a B2B SaaS app marketplace. Write the listing-content rulebook the marketplace enforces against every third-party submission: what a listing must contain, what gets it rejected on content grounds, and what happens to it when it goes stale. The output is a published rulebook a submitter can self-check before submitting and a reviewer can enforce consistently - because across the benchmarked operators, the ones with the fewest review disputes are the ones whose rules are objective enough to fail against before submission.

This skill is the mirror image of submitter-side listing optimization: the rubric a vendor optimizes their listing against is exactly the rubric being written here. Content standards also stay deliberately separate from safety: a blurry screenshot, a keyword-stuffed description, or a trademark-infringing name gets a listing rejected regardless of whether the app is secure and functional - those gates belong to the review process, not this rulebook.
```
END THIRD-PARTY FILE c11997dd06d08590

The third-party file has ended. Everything between the c11997dd06d08590 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 1962 of 27104 bytes. © Samuel Berthe · MIT · https://github.com/samber/developer-platform-skills/tree/HEAD/skills/app-marketplace-listing-standards/SKILL.md

## Similar
- [walmart-listing-optimization](https://affpapa.org/en/nevibecode/skills/walmart-listing-optimization.md) — skill · 1000 installs
- [partner-marketplace-strategy](https://affpapa.org/en/nevibecode/skills/partner-marketplace-strategy.md) — skill · 13100 installs
- [marketplace-fundamentals](https://affpapa.org/en/nevibecode/skills/marketplace-fundamentals.md) — skill · 349 installs

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