# ansoff-matrix

This skill maps growth options onto the four Ansoff Matrix quadrants and writes out strategies for each. Useful when the next move is unclear.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 2700 installs · ★ 27382
- Author: phuryn
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/phuryn/pm-skills/tree/HEAD/pm-product-strategy/skills/ansoff-matrix/SKILL.md
- Updated: 2026-10-16
- HTML: https://affpapa.org/en/nevibecode/skills/ansoff-matrix

## What it does

Feed it your current product and market definition, penetration numbers, customer insights, company constraints, growth targets and competitive picture. The skill walks all four quadrants — market penetration, market development, product development, diversification — and returns 2–3 concrete opportunities per quadrant with market size, resource estimates and competitive notes.

From there it ranks the opportunities by strategic fit, revenue potential, feasibility and time to profitability, then drafts a go-to-market plan for the top two or three, a phased roadmap with milestones, and a risk mitigation list. It flags penetration as the lowest-risk quadrant and diversification as the highest, and warns against chasing all four at once.

Installation runs through `npx skills add` and drops `SKILL.md` into your platform's skills directory. No API keys, no external services — it is a prompt instruction that runs inside the agent.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add phuryn/pm-skills --skill ansoff-matrix -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/ansoff-matrix/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/ansoff-matrix/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add phuryn/pm-skills --skill ansoff-matrix -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/ansoff-matrix/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add phuryn/pm-skills --skill ansoff-matrix -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/ansoff-matrix/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install phuryn/pm-skills ansoff-matrix
```

2. **Manually: put the files in place**
- File: `.github/skills/ansoff-matrix/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add phuryn/pm-skills --skill ansoff-matrix -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/phuryn/pm-skills --path pm-product-strategy/skills/ansoff-matrix
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/ansoff-matrix/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add phuryn/pm-skills --skill ansoff-matrix -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/phuryn/pm-skills/tree/HEAD/pm-product-strategy/skills/ansoff-matrix/SKILL.md

## When to use it
- lay out growth options across the Ansoff quadrants
- size the risk and timeline for each expansion path
- pick two or three priority markets or products
- draft a go-to-market plan and phased roadmap
- define success metrics and leading indicators for the growth strategy

## Example prompts
- Build an Ansoff Matrix for our SaaS: current product is a task tracker for small teams, current market is the US
- Map our growth options across the four quadrants and estimate resources for each
- Which quadrant gives the best risk-reward for us right now?

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 77f443e17c7dcf83.

BEGIN THIRD-PARTY FILE 77f443e17c7dcf83
```text
---
name: ansoff-matrix
description: "Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths."
---
# Ansoff Matrix

## Metadata
- **Name**: ansoff-matrix
- **Description**: Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.
- **Triggers**: Ansoff matrix, growth matrix, market expansion, growth strategy options

## Instructions

You are a growth strategist analyzing expansion opportunities using the Ansoff Matrix for $ARGUMENTS.

Your task is to evaluate growth options across product and market dimensions and develop specific strategies for each quadrant.

## Input Requirements
- Current product(s) and market definition
- Current market penetration and performance
- Customer insights and market opportunities
- Company capabilities and constraints
- Growth targets and timelines
- Competitive dynamics

## Ansoff Matrix Framework

### 2x2 Matrix: Products vs. Markets

|  | Current Market | New Market |
|---|---|---|
| **Current Product** | Market Penetration | Market Development |
| **New Product** | Product Development | Diversification |

---

### 1. Market Penetration (Current Product + Current Market)
Grow revenue by increasing usage or sales in your existing market.

**Strategies:**
- Increase frequency of product usage
- Expand use cases within existing customer base
- Acquire competitors' customers
- Reduce churn and improve retention
- Upsell and cross-sell existing customers
- Lower prices to capture price-sensitive segments
- Increase marketing and brand awareness
- Improve customer experience to drive referrals

**Examples:**
- Netflix adding games to increase engagement
- Starbucks encouraging multiple visits per week
- Adobe expanding Adobe Creative Cloud subscriptions

**Risk Level:** Low (familiar market, product, capabilities)

**Typical Timeline:** 6-12 months

---

### 2. Market Development (Current Product + New Market)
Grow by selling your existing product to new customer segments or geographies.

**Strategies:**
- Expand into new geographies or regions
- Target new customer segments or personas
- Sell through new channels or partnerships
- Adapt product for new use cases
- Partner with complementary companies
- Localize product for new markets
- Build brand awareness in new markets

**Examples:**
- Facebook expanding internationally
- Uber moving into new cities and countries
- Slack selling to non-tech industries

**Risk Level:** Medium (new market dynamics, but proven product)
```
END THIRD-PARTY FILE 77f443e17c7dcf83

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First 2734 of 5684 bytes. © phuryn · MIT · https://github.com/phuryn/pm-skills/tree/HEAD/pm-product-strategy/skills/ansoff-matrix/SKILL.md

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