# amazon-negative-keywords

Analyzes Amazon PPC search term reports, pinpoints wasted ad spend, and generates negative keyword lists to lower ACoS.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1200 installs · ★ 805
- Author: nexscope-ai
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/nexscope-ai/Amazon-Skills/tree/HEAD/amazon-negative-keywords/SKILL.md
- Updated: 2026-08-26
- HTML: https://affpapa.org/en/nevibecode/skills/amazon-negative-keywords

## What it does

This skill evaluates Amazon PPC search term reports to identify low-performing queries. It quantifies budget waste from zero-conversion clicks, groups search patterns, and projects monthly cost savings across ad campaigns.

The workflow runs through three distinct steps. First, it audits traffic quality and calculates spend waste. Next, it categorizes negative keywords across three priority tiers, including irrelevant terms, wrong search intent, and competitor brand defense. Finally, it helps deploy exact match lists at campaign, ad group, or account levels.

Generating the full report requires actual search term report data. Without click and conversion metrics from your campaigns, the skill cannot quantify waste.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-negative-keywords -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/amazon-negative-keywords/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/amazon-negative-keywords/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-negative-keywords -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/amazon-negative-keywords/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-negative-keywords -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/amazon-negative-keywords/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install nexscope-ai/Amazon-Skills amazon-negative-keywords
```

2. **Manually: put the files in place**
- File: `.github/skills/amazon-negative-keywords/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-negative-keywords -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/nexscope-ai/Amazon-Skills --path amazon-negative-keywords
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/amazon-negative-keywords/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-negative-keywords -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/nexscope-ai/Amazon-Skills/tree/HEAD/amazon-negative-keywords/SKILL.md

## When to use it
- identify zero-conversion search terms in Amazon PPC reports
- build tiered negative keyword lists across ad campaigns
- calculate wasted advertising spend and potential monthly savings
- assign exact match negative keywords to cut irrelevant traffic

## Example prompts
- Analyze my search terms and identify negative keywords - I'm seeing too much wasted spend on irrelevant clicks
- My Amazon PPC campaigns have 40% ACoS but lots of irrelevant traffic - help me create a negative keyword strategy
- Calculate potential savings from negative keyword optimization across my 15 Amazon PPC campaigns

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: d42c617152f2e699.

BEGIN THIRD-PARTY FILE d42c617152f2e699
````text
---
name: amazon-negative-keywords
description: "Amazon negative keyword management and optimization. Search term analysis, waste reduction, savings estimation, and automated negative keyword strategies. Use when the user asks about negative keywords, search term analysis, ad waste reduction, or PPC optimization."
metadata: {"nexscope":{"emoji":"🚫","category":"amazon"}}
---

# Amazon Negative Keywords 🚫

Strategic negative keyword management for Amazon PPC. Eliminate waste, improve ACoS, and maximize advertising efficiency.

## Installation

```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-negative-keywords -g
```

## Usage Examples

**Search term analysis and negative keyword identification:**
```
"Analyze my search terms and identify negative keywords - I'm seeing too much wasted spend on irrelevant clicks"
```

**Campaign waste reduction strategy:**
```
"My Amazon PPC campaigns have 40% ACoS but lots of irrelevant traffic - help me create a negative keyword strategy"
```

**Savings estimation and optimization:**
```
"Calculate potential savings from negative keyword optimization across my 15 Amazon PPC campaigns"
```

## Core Capabilities

### 1. Search Term Analysis & Waste Identification
- Comprehensive search term report analysis and performance evaluation
- Irrelevant traffic identification and click waste quantification
- Conversion pattern analysis and keyword performance segmentation
- Cost savings opportunity assessment and ROI impact calculation

### 2. Strategic Negative Keyword Development
- Multi-tier negative keyword strategy development and implementation planning
- Match type optimization and negative keyword list management
- Campaign-level and account-level negative keyword strategy coordination
- Competitive negative keyword analysis and market positioning protection

### 3. Automated Management & Performance Tracking
- Systematic negative keyword addition and management workflows
- Performance impact measurement and savings validation
- Ongoing optimization and refinement processes
- Cross-campaign negative keyword synchronization and scaling strategies

## How It Works

### Step 1: Search Term Analysis & Waste Assessment
*Comprehensive analysis of search term performance and waste identification*

Analyze search term data to identify optimization opportunities:
- Review search term reports across all campaigns to identify low-performing and irrelevant queries
- Analyze conversion patterns, ACoS performance, and traffic quality to quantify wasted spend
- Identify keyword themes and patterns that consistently underperform or attract wrong audience
- Calculate potential savings and ROI impact from negative keyword implementation
````
END THIRD-PARTY FILE d42c617152f2e699

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