# amazon-display-ads

Plans Amazon Sponsored Display strategies, configures audience targeting, and sets up retargeting funnels. Useful for launching display ads and competing on rival product pages.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1100 installs · ★ 805
- Author: nexscope-ai
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/nexscope-ai/Amazon-Skills/tree/HEAD/amazon-display-ads/SKILL.md
- Updated: 2026-08-26
- HTML: https://affpapa.org/en/nevibecode/skills/amazon-display-ads

## What it does

This skill structures Amazon Sponsored Display advertising strategies. It divides the workflow into three steps: audience research, creative planning with campaign architecture, and ongoing performance optimization. Built-in templates cover ASIN product targeting, interest groups, lookalikes, and behavioral retargeting for cart abandoners.

The output provides a clear campaign architecture with budget splits. For instance, it allocates 40% to competitor ASIN targeting, 25% to interest categories, 25% to retargeting funnels, and 10% to audience expansion. It also generates competitor comparison tables with expected conversion rates.

Keep in mind that the skill produces strategic blueprints rather than executing changes through the Amazon Advertising API. It generates plans, not API calls. You still need to apply these targeting rules inside your ad console manually.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-display-ads -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/amazon-display-ads/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/amazon-display-ads/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-display-ads -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/amazon-display-ads/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-display-ads -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/amazon-display-ads/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install nexscope-ai/Amazon-Skills amazon-display-ads
```

2. **Manually: put the files in place**
- File: `.github/skills/amazon-display-ads/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-display-ads -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/nexscope-ai/Amazon-Skills --path amazon-display-ads
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/amazon-display-ads/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-display-ads -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/nexscope-ai/Amazon-Skills/tree/HEAD/amazon-display-ads/SKILL.md

## When to use it
- structure Amazon Sponsored Display ad campaigns
- build retargeting funnels for cart abandoners and product viewers
- allocate ad budget across competitor ASINs and interest segments
- prepare an A/B testing framework for display ad creatives

## Example prompts
- Set up Amazon Sponsored Display campaigns for my electronics brand - need audience targeting, retargeting, and competitor strategies
- My display ads have low conversion rates - help me optimize audience targeting and creative strategy for better performance
- How can I use Amazon display ads to reach new audiences beyond my current customers and expand market reach?

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: b173d28d026d813d.

BEGIN THIRD-PARTY FILE b173d28d026d813d
````text
---
name: amazon-display-ads
description: "Amazon Sponsored Display campaign strategy and optimization. Audience targeting, retargeting campaigns, creative optimization, and performance management. Use when the user asks about Amazon display ads, audience targeting, retargeting, or Sponsored Display campaigns."
metadata: {"nexscope":{"emoji":"🎯","category":"amazon"}}
---

# Amazon Display Ads 🎯

Strategic Amazon Sponsored Display campaign management. Master audience targeting, retargeting, and creative optimization for maximum reach.

## Installation

```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-display-ads -g
```

## Usage Examples

**Complete display advertising strategy:**
```
"Set up Amazon Sponsored Display campaigns for my electronics brand - need audience targeting, retargeting, and competitor strategies"
```

**Retargeting campaign optimization:**
```
"My display ads have low conversion rates - help me optimize audience targeting and creative strategy for better performance"
```

**Audience expansion strategy:**
```
"How can I use Amazon display ads to reach new audiences beyond my current customers and expand market reach?"
```

## Core Capabilities

### 1. Audience Strategy & Targeting Optimization
- Comprehensive audience targeting strategy across interests, behaviors, and demographics
- Advanced retargeting campaign development and customer journey optimization
- Lookalike audience creation and expansion strategies for new customer acquisition
- Competitive audience targeting and market share capture tactics

### 2. Creative Strategy & Optimization
- Display ad creative development and testing frameworks
- Visual design optimization for different audience segments and placements
- A/B testing methodologies and creative performance analysis
- Brand messaging alignment and creative asset management

### 3. Campaign Management & Performance Optimization
- Campaign structure optimization and budget allocation strategies
- Bid management and placement optimization for maximum efficiency
- Performance tracking and ROI optimization across audience segments
- Cross-campaign integration and portfolio-level optimization strategies

## How It Works

### Step 1: Audience Research & Targeting Strategy Development
*Comprehensive audience analysis and targeting strategy creation*

Develop strategic audience targeting approach:
- Analyze customer data and behavior patterns to identify high-value audience segments and characteristics
- Research competitive landscape and identify audience overlap opportunities and market expansion potential
````
END THIRD-PARTY FILE b173d28d026d813d

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