# amazon-advertising-strategy

Plans Amazon advertising campaigns, allocates budgets, and targets ACoS goals across Sponsored Products, Sponsored Brands, and Sponsored Display.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1300 installs · ★ 805
- Author: nexscope-ai
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/nexscope-ai/Amazon-Skills/tree/HEAD/amazon-advertising-strategy/SKILL.md
- Updated: 2026-08-26
- HTML: https://affpapa.org/en/nevibecode/skills/amazon-advertising-strategy

## What it does

The skill builds an advertising plan for Amazon sellers across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Targeting follows buyer intent. The agent splits keywords across exact, phrase, and broad match types while compiling negative keyword lists to cut wasted ad spend.

Execution follows three steps: campaign architecture design, bidding rule setup targeting ACoS, and strategic scaling. The output is a structured plan. It outlines campaign tiers, budget splits, and creative formats like video or product collections. Keep in mind that this skill provides tactical planning and does not update Amazon Advertising accounts directly.

Setup requires an environment with npx. No Amazon Advertising API credentials or extra scripts are needed.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-advertising-strategy -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/amazon-advertising-strategy/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/amazon-advertising-strategy/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-advertising-strategy -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/amazon-advertising-strategy/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-advertising-strategy -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/amazon-advertising-strategy/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install nexscope-ai/Amazon-Skills amazon-advertising-strategy
```

2. **Manually: put the files in place**
- File: `.github/skills/amazon-advertising-strategy/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-advertising-strategy -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/nexscope-ai/Amazon-Skills --path amazon-advertising-strategy
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/amazon-advertising-strategy/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-advertising-strategy -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/nexscope-ai/Amazon-Skills/tree/HEAD/amazon-advertising-strategy/SKILL.md

## When to use it
- allocate budget across SP, SB, and SD campaigns
- set bidding strategies to lower target ACoS
- organize keywords by match types and negative lists
- plan brand defense and discovery campaign structures

## Example prompts
- "Create an Amazon PPC strategy for kitchen gadgets across SP, SB, and SD campaigns"
- "Help optimize my campaign structure and bidding strategy to lower my ACoS"
- "How should I allocate my monthly Amazon ad spend across Sponsored Products, Sponsored Brands, and Sponsored Display?"

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 84f877c732a2c9fa.

BEGIN THIRD-PARTY FILE 84f877c732a2c9fa
````text
---
name: amazon-advertising-strategy
description: "Comprehensive Amazon advertising strategy and campaign optimization. Sponsored Products, Sponsored Brands, Sponsored Display campaign management, budget allocation, ACoS optimization, and performance tracking. Use when the user asks about Amazon PPC, advertising strategy, campaign optimization, or Amazon ads management."
metadata: {"nexscope":{"emoji":"📢","category":"amazon"}}
---

# Amazon Advertising Strategy 📢

Comprehensive Amazon PPC strategy and campaign optimization. Master Sponsored Products, Sponsored Brands, and Sponsored Display for maximum ROI.

## Installation

```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-advertising-strategy -g
```

## Usage Examples

**Complete advertising strategy development:**
```
"Create a comprehensive Amazon PPC strategy for my kitchen gadgets with $5K monthly budget - need SP, SB, and SD campaigns"
```

**Campaign optimization and ACoS improvement:**
```
"My Amazon ads are running at 35% ACoS but I need 25% - help optimize my campaign structure and bidding strategy"
```

**Budget allocation across campaign types:**
```
"How should I allocate my $10K monthly Amazon ad spend across Sponsored Products, Sponsored Brands, and Sponsored Display?"
```

## Core Capabilities

### 1. Multi-Campaign Strategy Development
- Complete campaign architecture across SP, SB, and SD campaign types
- Budget allocation optimization and strategic campaign prioritization
- Keyword strategy development and match type distribution
- Competitive analysis and market positioning through advertising

### 2. Performance Optimization & ACoS Management
- Bidding strategy optimization and automated bid management setup
- ACoS target setting and profitability optimization frameworks
- Performance tracking and campaign health monitoring systems
- Creative optimization and ad copy testing methodologies

### 3. Advanced Campaign Management
- Campaign structure optimization and scalability planning
- Seasonal campaign planning and budget reallocation strategies
- Cross-campaign synergy and portfolio-level optimization
- Advanced targeting and audience development for maximum reach

## How It Works

### Step 1: Strategy Development & Campaign Architecture
*Comprehensive advertising strategy creation and campaign structure design*

Develop integrated Amazon advertising strategy:
- Analyze product portfolio and competitive landscape to determine optimal campaign mix and priorities
- Design campaign architecture across Sponsored Products, Sponsored Brands, and Sponsored Display for maximum coverage
- Establish keyword strategy with appropriate match types, negative keyword lists, and bidding approaches
````
END THIRD-PARTY FILE 84f877c732a2c9fa

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---
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