# competitor-analysis

A skill that walks the agent through competitor research: direct and indirect players, a comparison matrix, SWOT, and a findings report. Useful before pricing or positioning calls.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 603 installs · ★ 371
- Author: aj-geddes
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/aj-geddes/useful-ai-prompts/tree/HEAD/skills/competitor-analysis/SKILL.md
- Updated: 2026-03-04
- HTML: https://affpapa.org/en/nevibecode/skills/aj-geddes-competitor-analysis

## What it does

The skill gives the agent a method for competitive research. It sorts players into four buckets: direct, indirect, adjacent, and emerging. From there it moves to a comparison matrix, a SWOT, and a competitive insights report.

Four reference guides sit in the `references/` directory: competitor identification, competitive matrix, SWOT analysis, and the insights report. The quick-start example shows a `CompetitorAnalysis` class with competitor types and a method that finds players in a market segment. Full implementations live in the guides, so the skill supplies structure rather than a ready script.

The best-practices section is blunt about failure modes: don't copy competitor features blindly, and don't rewrite strategy after every move they make. If all you wanted was a feature table, this skill hands you more than you asked for. It also advises refreshing the analysis quarterly.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add aj-geddes/useful-ai-prompts --skill competitor-analysis -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/competitor-analysis/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/competitor-analysis/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add aj-geddes/useful-ai-prompts --skill competitor-analysis -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/competitor-analysis/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add aj-geddes/useful-ai-prompts --skill competitor-analysis -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/competitor-analysis/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install aj-geddes/useful-ai-prompts competitor-analysis
```

2. **Manually: put the files in place**
- File: `.github/skills/competitor-analysis/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add aj-geddes/useful-ai-prompts --skill competitor-analysis -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/aj-geddes/useful-ai-prompts --path skills/competitor-analysis
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/competitor-analysis/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add aj-geddes/useful-ai-prompts --skill competitor-analysis -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/aj-geddes/useful-ai-prompts/tree/HEAD/skills/competitor-analysis/SKILL.md

## When to use it
- sort market players into direct, indirect and adjacent groups
- build a feature and pricing comparison matrix
- run a SWOT on a specific product
- assess the threat from new entrants
- write a findings report for product strategy

## Example prompts
- analyze competitors in the online course segment and build a comparison matrix
- run a SWOT for our product using this market data
- which emerging players threaten our position and why

## Source text · SKILL.md · MIT

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BEGIN THIRD-PARTY FILE dbc3932f42ac308f
````text
---
name: competitor-analysis
description: >
  Analyze competitive landscape to identify strengths, weaknesses,
  opportunities, and threats. Inform product strategy and positioning based on
  market insights.
---

# Competitor Analysis

## Table of Contents

- [Overview](#overview)
- [When to Use](#when-to-use)
- [Quick Start](#quick-start)
- [Reference Guides](#reference-guides)
- [Best Practices](#best-practices)

## Overview

Systematic competitor analysis reveals market positioning, identifies competitive advantages, and informs strategic product decisions.

## When to Use

- Product strategy development
- Market entry planning
- Pricing strategy
- Feature prioritization
- Market positioning
- Threat assessment
- Investment decisions

## Quick Start

Minimal working example:

```python
# Identify and categorize competitors

class CompetitorAnalysis:
    COMPETITOR_TYPES = {
        'Direct': 'Same market, same features',
        'Indirect': 'Different approach, same problem',
        'Adjacent': 'Related market, potential crossover',
        'Emerging': 'New entrants, potential disruptors'
    }

    def identify_competitors(self, market_segment):
        """Find all competitors"""
        return {
            'direct_competitors': [
                {'name': 'Competitor A', 'market_share': '25%', 'founded': 2015},
                {'name': 'Competitor B', 'market_share': '18%', 'founded': 2012}
            ],
            'indirect_competitors': [
                {'name': 'Different Approach A', 'method': 'AI-powered'}
            ],
            'emerging_threats': [
                {'name': 'Startup X', 'funding': '$10M Series A', 'differentiator': 'Mobile-first'}
            ]
        }

// ... (see reference guides for full implementation)
```

## Reference Guides

Detailed implementations in the `references/` directory:

| Guide | Contents |
|---|---|
| [Competitor Identification](references/competitor-identification.md) | Competitor Identification |
| [Competitive Matrix](references/competitive-matrix.md) | Competitive Matrix |
| [SWOT Analysis](references/swot-analysis.md) | SWOT Analysis |
| [Competitive Insights Report](references/competitive-insights-report.md) | Competitive Insights Report |

## Best Practices

### ✅ DO

- Analyze current and emerging competitors
- Monitor competitor activities regularly
- Understand customer perception of competition
- Use competitive insights to inform strategy
- Focus on differentiation, not just comparison
- Include market trends in analysis
- Update competitive analysis quarterly
- Share insights across organization
- Use data to back up claims
- Consider indirect competitors too

### ❌ DON'T

- Obsess over competitor pricing
````
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