# ai-marketing-skills-tom-babb

A set of documented AI workflows for content, branding, distribution, ads, and GEO. Use it when marketing tasks need repeatable agent-guided processes.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 439 installs · ★ 12
- Author: reason-machines
- License: LicenseRef-Unknown · policy=link-only · description only; the file stays with the author
- Source: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/ai-marketing-skills-tom-babb/SKILL.md
- Updated: 2026-10-09
- HTML: https://affpapa.org/en/nevibecode/skills/ai-marketing-skills-tom-babb

## What it does

This skill covers marketing workflows for scraping knowledge and people, turning long-form material into content, building brand systems, writing anti-slop prompts, producing AI video, creating Google Ads campaigns, and planning GEO work. It also includes image reverse prompting and a music distribution strategy.

Each workflow is kept in its own `SKILL.md` under `skills/<skill-name>/`. The files describe the process, the tools involved, and the prompt structure to use. The skill can be added to Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, or OpenCode through the matching installer.

Image reverse prompting requires access to a vision model API and the `ANTHROPIC_API_KEY` environment variable. That dependency blocks this workflow when the key or API access is missing. The collection is a set of documented workflows rather than a standalone package.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill ai-marketing-skills-tom-babb -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/ai-marketing-skills-tom-babb/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/ai-marketing-skills-tom-babb/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill ai-marketing-skills-tom-babb -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/ai-marketing-skills-tom-babb/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill ai-marketing-skills-tom-babb -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/ai-marketing-skills-tom-babb/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install reason-machines/marketing-skills ai-marketing-skills-tom-babb
```

2. **Manually: put the files in place**
- File: `.github/skills/ai-marketing-skills-tom-babb/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill ai-marketing-skills-tom-babb -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/reason-machines/marketing-skills --path skills/ai-marketing-skills-tom-babb
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/ai-marketing-skills-tom-babb/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill ai-marketing-skills-tom-babb -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/ai-marketing-skills-tom-babb/SKILL.md

## When to use it
- turn source material into several content formats
- build a brand system from visual references
- scrape people or knowledge for marketing work
- remove common AI writing patterns from prompts
- prepare GEO and Google Ads workflows

## Example prompts
- Turn this long-form material into a content pipeline with several output formats.
- Build a reusable brand system from these references, including voice and design prompts.
- Inspect this image and write a reverse prompt using a vision model API.

## Similar
- [seo-audit](https://affpapa.org/en/nevibecode/skills/coreyhaines31-seo-audit.md) — skill · 238500 installs
- [programmatic-seo](https://affpapa.org/en/nevibecode/skills/coreyhaines31-programmatic-seo.md) — skill · 150800 installs
- [copy-editing](https://affpapa.org/en/nevibecode/skills/coreyhaines31-copy-editing.md) — skill · 149800 installs
- [marketing-ideas](https://affpapa.org/en/nevibecode/skills/coreyhaines31-marketing-ideas.md) — skill · 147400 installs
- [sales-enablement](https://affpapa.org/en/nevibecode/skills/sales-enablement.md) — skill · 119400 installs
- [revops](https://affpapa.org/en/nevibecode/skills/revops.md) — skill · 114000 installs

From the same set: [reason-machines/marketing-skills](https://affpapa.org/en/nevibecode/by/reason-machines/marketing-skills.md) — 72 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md