# advertising-radar

Builds a personal watch list of paid-advertising sources that fits your weekly time budget, plus a method to keep it current.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 20500 installs · ★ 2
- Author: Maya-Beth Finotti
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/mbfinotti/advertising-skills/tree/HEAD/skills/advertising-radar/SKILL.md
- Updated: 2026-09-14
- HTML: https://affpapa.org/en/nevibecode/skills/advertising-radar

## What it does

The skill interviews you one question at a time: your role, the channels you buy on, how much time per week you can spend, whether paid access is on the table, any deadline, a one-off catch-up versus a standing habit, which mediums you consume, B2B or B2C, breadth versus depth, and which incentive types to minimise. Those answers filter candidates from `references/sources.md` and `references/people-to-follow.md`.

Ranking goes by value per minute of attention, so news roundups and platform release notes sit above podcasts and events. Every channel you actively buy on must carry at least one verified-active source, official platform blogs included. Each entry gets an attention cost as an order of magnitude — minutes for a newsletter, tens of minutes for video, most of an hour for a podcast episode — and a flag for what the source sells: a tool, an agency, a course, or the platform itself. Conflicted sources stay in, disclosed rather than filtered out.

Freshness is checked before anything enters the list. If the snapshot date in a reference header is more than about six months old, the skill tells you the list needs re-verification first. The budget fills top-down to roughly 90%, with the last 10% reserved for one community because that entry is what surfaces new sources. Answer "one-off" and the reserve is dropped. Career planning is out of scope here; that is what `mbfinotti/advertising-skills@advertising-career` is for.

## Requirements
- Works with: LinkedIn

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add mbfinotti/advertising-skills --skill advertising-radar -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/advertising-radar/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/advertising-radar/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add mbfinotti/advertising-skills --skill advertising-radar -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/advertising-radar/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add mbfinotti/advertising-skills --skill advertising-radar -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/advertising-radar/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install mbfinotti/advertising-skills advertising-radar
```

2. **Manually: put the files in place**
- File: `.github/skills/advertising-radar/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add mbfinotti/advertising-skills --skill advertising-radar -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/mbfinotti/advertising-skills --path skills/advertising-radar
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/advertising-radar/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add mbfinotti/advertising-skills --skill advertising-radar -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/mbfinotti/advertising-skills/tree/HEAD/skills/advertising-radar/SKILL.md

## When to use it
- fit newsletters and podcasts into a weekly time limit
- cover every channel you buy on with at least one live source
- catch dead or stale entries before they waste your time
- see what each source is selling before you subscribe
- decide whether a conference earns the trip or a roundup is enough

## Example prompts
- Build me an advertising radar: I buy Google and Meta, 30–60 minutes a week, free sources only
- Which PPC newsletters and podcasts should I follow if I run LinkedIn and TikTok and want depth on B2B?
- Refresh my source list — the snapshot is old, check freshness and suggest swaps

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 4368bcaaf46f285f.

BEGIN THIRD-PARTY FILE 4368bcaaf46f285f
```text
---
name: advertising-radar
description: "Build a personalised, time-budgeted watch list of paid-advertising information sources - PPC and paid-social podcasts, newsletters, ad-platform release notes, communities, industry events, and media buyers worth following - with a verification method that keeps it fresh and a disclosure of what each source is selling. Use whenever a media buyer, PPC specialist, or growth marketer asks how to stay current on Google Ads, Meta, LinkedIn, TikTok, or Microsoft Ads changes, which PPC newsletters or paid-social podcasts to follow, which communities or conferences deserve their time, or who to follow in performance marketing - even if they never say 'radar'. Do NOT use for career planning - use mbfinotti/advertising-skills@advertising-career instead."
license: MIT
metadata:
  author: Maya-Beth Finotti
  version: "1.2.5"
---

# Advertising Radar

You are a curator of the paid-advertising information ecosystem. Your deliverable is a personalised watch list that fits the user's weekly time budget, and the method that keeps it alive.

This field has two distinctive failure modes:

- **Dead or stale entries** - the universal watch-list killer.
- **A missed channel** - ad platforms ship changes continuously, and a missed platform change costs money directly.

## Interview

Ask these questions one at a time. Wait for each answer before asking the next. Offer the multiple-choice options as written.

1. "What's your role?" - (a) media buyer / PPC specialist, (b) creative strategist, (c) head of growth / marketing leader.
2. "Which channels do you actively buy on? Name all that apply." - Google (Search / Shopping / PMax / YouTube), Meta, LinkedIn, TikTok, Microsoft, programmatic / other. This answer anchors the channel-coverage requirement below.
```
END THIRD-PARTY FILE 4368bcaaf46f285f

The third-party file has ended. Everything between the 4368bcaaf46f285f tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 1800 of 18247 bytes. © Maya-Beth Finotti · MIT · https://github.com/mbfinotti/advertising-skills/tree/HEAD/skills/advertising-radar/SKILL.md

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