# ads-copywriter

Generates ad copy tailored to character limits for Google Ads, Meta, TikTok, and LinkedIn. It builds multi-variant copy sets ready for A/B testing.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 5500 installs · ★ 540
- Author: claude-office-skills
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/claude-office-skills/skills/tree/HEAD/ads-copywriter/SKILL.md
- Updated: 2026-01-31
- HTML: https://affpapa.org/en/nevibecode/skills/ads-copywriter

## What it does

The skill encodes strict character ceilings and structural requirements across major ad platforms. For Google Responsive Search Ads, it structures 15 headlines capped at 30 characters and 4 descriptions under 90 characters, prompting for keywords, brand mentions, and clear calls to action. It also tracks visible text cutoffs for Meta feeds, TikTok in-feed ads, and LinkedIn sponsored content.

Copy generation follows established frameworks: AIDA, PAS, and BAB. The skill organizes split-testing variations automatically, pitting emotional hooks against rational angles or soft calls to action against urgent offers. Because the configuration formally targets English and Chinese, running campaigns in other languages means you must watch character limits closely.

## Requirements
- Works with: LinkedIn

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill ads-copywriter -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/ads-copywriter/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/ads-copywriter/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill ads-copywriter -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/ads-copywriter/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill ads-copywriter -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/ads-copywriter/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install claude-office-skills/skills ads-copywriter
```

2. **Manually: put the files in place**
- File: `.github/skills/ads-copywriter/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill ads-copywriter -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/claude-office-skills/skills --path ads-copywriter
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/ads-copywriter/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill ads-copywriter -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/claude-office-skills/skills/tree/HEAD/ads-copywriter/SKILL.md

## When to use it
- generate Responsive Search Ads for Google within strict 30-character headline limits
- draft Meta feed and story ad variations using AIDA and PAS frameworks
- produce structured headline variants for multi-week A/B tests
- write concise captions for TikTok in-feed and LinkedIn sponsored posts

## Example prompts
- Create Google Ads responsive search ad copy for a project management SaaS tool
- Write three Facebook ad variations using the PAS framework for an online fitness app
- Generate emotional versus rational headline variants for an upcoming LinkedIn ad campaign

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: fbf508e61bdecc4d.

BEGIN THIRD-PARTY FILE fbf508e61bdecc4d
````text
---
name: ads-copywriter
description: "Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants"
version: "1.0.0"
author: claude-office-skills
license: MIT

category: marketing
tags:
  - advertising
  - copywriting
  - google-ads
  - facebook-ads
  - tiktok
department: Marketing

models:
  recommended:
    - claude-sonnet-4
    - claude-opus-4
  compatible:
    - gpt-4
    - gpt-4o

capabilities:
  - ad_copy_generation
  - headline_variants
  - platform_optimization
  - ab_testing
  - cta_optimization

languages:
  - en
  - zh

related_skills:
  - tiktok-marketing
  - content-writer
  - landing-page
---

# Ads Copywriter

Generate high-converting ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn with platform-specific optimization and A/B testing variants.

## Platform Specifications

### Google Ads

```yaml
google_ads_formats:
  responsive_search_ad:
    headlines:
      count: 15 (min 3)
      max_chars: 30
      requirements:
        - Include keyword in 3+ headlines
        - Include brand name in 2+ headlines
        - Include CTA in 2+ headlines
        - Include numbers/stats in 2+ headlines
    
    descriptions:
      count: 4 (min 2)
      max_chars: 90
      requirements:
        - Expand on headline promise
        - Include benefits
        - Include CTA
        - Include trust signals
  
  performance_max:
    headlines: 5 (30 chars each)
    long_headlines: 5 (90 chars each)
    descriptions: 5 (90 chars each)
    
  display_ad:
    short_headline: 25 chars
    long_headline: 90 chars
    description: 90 chars
```

### Meta/Facebook Ads

```yaml
meta_ads_formats:
  feed_ad:
    primary_text: 125 chars (visible), 500 max
    headline: 40 chars
    description: 30 chars
    cta_options: [Learn More, Shop Now, Sign Up, Get Offer, Book Now]
  
  stories_ad:
    text_overlay: 125 chars
    headline: 40 chars
    
  reels_ad:
    caption: 2200 chars max
    first_line_visible: ~100 chars
```

### TikTok Ads

```yaml
tiktok_ads:
  in_feed:
    ad_text: 100 chars max
    display_name: 40 chars
    
  spark_ads:
    caption: 150 chars recommended
    hashtags: 3-5
```

### LinkedIn Ads

```yaml
linkedin_ads:
  sponsored_content:
    intro_text: 150 chars (mobile visible)
    headline: 70 chars
    description: 100 chars
    
  message_ad:
    subject: 60 chars
    message: 500 chars
    cta: 20 chars
```

---

## Ad Copy Frameworks

### AIDA Framework
```
Attention → Interest → Desire → Action

Example:
A: "Struggling with [problem]?"
I: "Our [product] helps [target] achieve [benefit]"
D: "[Social proof] + [Unique value]"
A: "[CTA] - [Urgency/Offer]"
```

### PAS Framework
```
Problem → Agitation → Solution

Example:
P: "Tired of [pain point]?"
````
END THIRD-PARTY FILE fbf508e61bdecc4d

The third-party file has ended. Everything between the fbf508e61bdecc4d tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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---
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