# ad-creative-builder

Builds RSA headlines, descriptions, hooks, and angle matrices message-matched to a landing page. Built for ad copy generation across Search and Social platforms.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1000 installs · ★ 3013
- Author: aaron-he-zhu
- License: Apache-2.0 · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/orchestrate/ad-creative-builder/SKILL.md
- Updated: 2026-10-25
- HTML: https://affpapa.org/en/nevibecode/skills/ad-creative-builder

## What it does

The skill ingests your offer, target landing page, and ad platform to generate responsive search ad components and creative angles. Every copy unit matches claims on the destination page so ads do not promise what the site cannot deliver.

It organizes creative work into distinct angles, such as direct benefits or customer pain points. Unverified claims, prices, or statistics are never invented; instead, the skill marks them for review before handoff.

This tool focuses strictly on creating copy units. It does not audit ad accounts or rewrite landing pages, which belong to `ad-account-auditor` and `landing-optimizer`. Running it without a destination page URL will fail because message-matching requires an anchor.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill ad-creative-builder -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/ad-creative-builder/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/ad-creative-builder/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill ad-creative-builder -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/ad-creative-builder/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill ad-creative-builder -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/ad-creative-builder/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install aaron-he-zhu/aaron-marketing-skills ad-creative-builder
```

2. **Manually: put the files in place**
- File: `.github/skills/ad-creative-builder/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill ad-creative-builder -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/aaron-he-zhu/aaron-marketing-skills --path ad/orchestrate/ad-creative-builder
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/ad-creative-builder/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add aaron-he-zhu/aaron-marketing-skills --skill ad-creative-builder -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/aaron-he-zhu/aaron-marketing-skills/tree/HEAD/ad/orchestrate/ad-creative-builder/SKILL.md

## When to use it
- generate RSA headlines and descriptions within platform character limits
- construct a multi-angle matrix for creative testing
- align ad copy claims directly with landing page content
- refresh losing ad headlines with message-matched variants

## Example prompts
- Generate 15 RSA headlines and 4 descriptions for [product/offer], destination [landing page]
- Build an angle matrix (3 angles x 3 hooks) for [offer] on Google, message-matched to [destination page]
- Iterate on these losing headlines: [paste list]. Keep winners, replace the rest, hold message-match to [destination page].

## Source text · SKILL.md · Apache-2.0

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: b1612fa1cb6beefe.

BEGIN THIRD-PARTY FILE b1612fa1cb6beefe
````text
---
name: ad-creative-builder
slug: aaron-ad-creative-builder
displayName: "Ad Creative Builder · 广告创意"
summary: "广告创意/广告文案/RSA标题"
description: 'Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use content-writer. 广告创意/广告文案/RSA标题'
version: "20.1.0"
license: Apache-2.0
compatibility: "Claude Code and compatible agent-skill hosts"
homepage: "https://github.com/aaron-he-zhu/aaron-marketing-skills"
when_to_use: "Use when generating or iterating paid-ad creative: RSA headlines and descriptions, hooks, and an angle matrix for Search/Social campaigns, kept message-matched to a destination URL. Also when the user wants creative variants to test."
argument-hint: "<product/offer> <destination URL> [platform: google|meta|...]"
metadata: {"author": "aaron-he-zhu", "version": "20.1.0", "discipline": "ad", "phase": "orchestrate", "geo-relevance": "low", "hermes": {"tags": ["marketing", "ad", "orchestrate"], "category": "ad"}, "openclaw": {"emoji": "🎯", "homepage": "https://github.com/aaron-he-zhu/aaron-marketing-skills"}}
---

# Ad Creative Builder

Generates and iterates paid-ad creative at volume — RSA headlines and descriptions, hooks, and an angle matrix — each message-matched to the destination landing page. This is the build skill that produces the ROAS **O (Offer)** units; it does not score them (that is `ad-account-auditor`) and does not touch the post-click page (that is `landing-optimizer`).

## Quick Start

```
Generate 15 RSA headlines and 4 descriptions for [product/offer], destination [URL]
```

```
Build an angle matrix (3 angles x 3 hooks) for [offer] on [platform], message-matched to [landing page URL]
```

```
Iterate on these losing headlines: [paste]. Keep the winners, replace the rest, hold message-match to [URL].
```

## Skill Contract

**Expected output**: a ready-to-import creative set (RSA headlines/descriptions, hooks, angle matrix) with a per-unit message-match note to the destination URL, plus the standard handoff summary for `memory/ad/ad-creative-builder/`.

- **Reads**: the offer, destination URL, platform/format, audience/intent, existing variants, `memory/projections/narrative.json`, and `memory/projections/claims.json` at named offsets.
````
END THIRD-PARTY FILE b1612fa1cb6beefe

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