# ad-copy-writer

Research a product and its competitors, then draft platform-specific ad variations. Connected ad accounts can help the skill avoid reusing angles already in active campaigns.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 111
- Author: Cogny AI
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/ad-copy-writer/SKILL.md
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/skills/ad-copy-writer

## What it does

Give the skill a product description or URL. It researches the product and competitors, then drafts copy for the platform you name. Google Ads output includes headlines and descriptions; Meta output includes text, a headline and a CTA recommendation. Formats and character limits vary by platform.

When an ad account is connected, the skill can read active ads and use their existing claims and angles as context. It does not edit those ads, and it can still work without connected accounts. Apple Search Ads support covers campaign and keyword data rather than ad-copy generation, so that distinction matters if you need finished copy for Apple placements.

## Requirements
- Works with: LinkedIn

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/ad-copy-writer/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/ad-copy-writer/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/ad-copy-writer/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/ad-copy-writer/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install cognyai/claude-code-marketing-skills ad-copy-writer
```

2. **Manually: put the files in place**
- File: `.github/skills/ad-copy-writer/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/ad-copy-writer
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/ad-copy-writer/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill ad-copy-writer -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/ad-copy-writer/SKILL.md

## When to use it
- draft Google Ads headlines and descriptions
- create Meta or LinkedIn ad variations
- research competitors’ messaging
- avoid repeating angles from active ads

## Example prompts
- Write Google Ads variations for a project management product.
- Review example.com and draft copy for Meta Ads.
- Create LinkedIn Ads variations for a B2B SaaS product, using active ads as context.

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From the same set: [cognyai/claude-code-marketing-skills](https://affpapa.org/en/nevibecode/by/cognyai/claude-code-marketing-skills.md) — 38 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md