# acquisition-channel-advisor

Evaluates acquisition channels through unit economics, customer quality and scale potential. Use it when deciding whether to grow, test or stop a channel.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 2700 installs · ★ 7673
- Author: deanpeters
- License: CC-BY-SA-4.0 · policy=link-only · description only; the file stays with the author
- Source: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/acquisition-channel-advisor/SKILL.md
- Updated: 2026-10-16
- HTML: https://affpapa.org/en/nevibecode/skills/acquisition-channel-advisor

## What it does

This skill reviews an acquisition channel using CAC, LTV, payback, retention, NRR and available volume. It then helps frame a decision: scale the channel, keep testing it, or address the issue before investing further.

The session is interactive. It asks up to 4 adaptive questions, offers numbered choices at decision points, and can calculate CAC from monthly spend and customers acquired when that figure is missing. Results are compared with blended company metrics.

You can provide the channel name and existing figures in the prompt. A channel under 3 months old or with fewer than 100 customers is outside this assessment, because there is too little evidence for the decision.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill acquisition-channel-advisor -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/acquisition-channel-advisor/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/acquisition-channel-advisor/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill acquisition-channel-advisor -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/acquisition-channel-advisor/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill acquisition-channel-advisor -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/acquisition-channel-advisor/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install deanpeters/Product-Manager-Skills acquisition-channel-advisor
```

2. **Manually: put the files in place**
- File: `.github/skills/acquisition-channel-advisor/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill acquisition-channel-advisor -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/deanpeters/Product-Manager-Skills --path skills/acquisition-channel-advisor
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/acquisition-channel-advisor/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill acquisition-channel-advisor -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/acquisition-channel-advisor/SKILL.md

## When to use it
- calculate CAC from spend and acquired customers
- compare channel LTV against CAC
- assess the payback period for a channel
- review retention and NRR by source
- decide whether to scale, test or stop a channel

## Example prompts
- Run acquisition-channel-advisor to assess our search channel using CAC, LTV and payback.
- Evaluate this acquisition channel using monthly spend, customer count, CAC, LTV and source retention.
- Compare our acquisition channels and recommend which one to scale or stop.

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From the same set: [deanpeters/product-manager-skills](https://affpapa.org/en/nevibecode/by/deanpeters/product-manager-skills.md) — 73 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md