# seo-skills
This plugin turns SEO data into briefs, audits, and reports. Use it for content research, competitor analysis, backlink gaps, and AI search visibility.
- plugin · `type=plugin` · Claude Code · ★ 188
- Author: seranking
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/seranking/seo-skills
- Updated: 2026-06-25
- HTML: https://affpapa.org/en/nevibecode/plugins/seo-skills
## What it does
seo-skills adds 25 SEO skills to Claude Code. Through the SE Ranking MCP server, they produce content briefs, technical and E-E-A-T audits, keyword clusters, competitor and backlink gap analysis, plus visibility reports for ChatGPT, Perplexity, Gemini, and Google AI Overview.
The package also covers structured data, sitemap and hreflang checks, local SEO, and Google APIs such as GSC, PSI, CrUX, GA4, and Indexing. Run a skill with commands such as `/seo-content-brief` or `/seo-page`, or describe the task and let Claude choose one.
The MCP connection uses OAuth after `/mcp`; an SE Ranking account with API access is required. Without that access, the plugin cannot retrieve SE Ranking data.
## Install
### Claude Code (native platform)
**Plugin marketplace**
In the agent chat (not a shell):
```text
/plugin marketplace add anthropics/claude-plugins-community
```
In the agent chat (not a shell):
```text
/plugin install seo-skills@claude-community
```
## When to use it
- draft a content brief for a domain and topic
- group keywords by search intent
- find referring domains shared by competitors
- rank technical issues on a site
- measure brand visibility across AI search
## Example prompts
- Create a writer-ready brief for this domain and topic with `/seo-content-brief`.
- Inspect this page and list its highest-priority SEO issues using `/seo-page`.
- Compare the site’s presence in ChatGPT, Perplexity, and Gemini with `/seo-ai-search-share-of-voice`.
## Source text · SKILL.md · MIT
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BEGIN THIRD-PARTY FILE 3a312b4e78982794
````text
# Claude SEO Skills
Production-ready [Claude Agent Skills](https://platform.claude.com/docs/en/agents-and-tools/agent-skills/overview) for SEO, powered by the [SE Ranking remote MCP](https://seranking.com/api/integrations/mcp). Each skill turns raw API data into a finished SEO deliverable — content briefs, AI Search share of voice, page intelligence, structured data, drift monitoring, SXO diagnostics, competitive analysis, and more.
These Claude Skills are designed to work with the SE Ranking MCP server, but they document every API call explicitly so they can also be adapted to other SEO data providers.
## Install
Three ways. Pick the first one that fits.
### 1. Claude Desktop (recommended)
The easiest setup — no terminal needed. Cowork in Claude Desktop installs the plugin from a marketplace through a UI flow.
1. Open **Customize** in the sidebar.
2. Click **Personal plugin** → **+ Create plugin**.
3. Click **Add marketplace** and enter `seranking/seo-skills`.
4. Install the plugin once the marketplace loads.
Skills are available in your next Cowork session. Trigger them by name — `seo-content-brief`, `seo-page`, etc. — or just describe what you want and Claude picks the right one.
### 2. Claude Code (slash commands)
If you use Claude Code in the terminal:
```bash
/plugin marketplace add seranking/seo-skills
/plugin install seo-skills@seranking
```
Trigger skills with `/seo-content-brief`, `/seo-page`, etc. — no `seo-skills:` prefix needed. Or just describe what you want and Claude picks the right skill. Update the marketplace later with `/plugin marketplace update seranking`.
### 3. Manual install (only if you want `seo-google` or the optional extensions)
Options 1 and 2 cover **25 of 26 skills**. The 26th — `seo-google` — ships Python scripts that need a local clone. The optional Firecrawl + Google extensions also need this. **If neither matters to you, skip this option.**
```bash
git clone --depth 1 https://github.com/seranking/seo-skills.git
bash seo-skills/install.sh
```
The installer is interactive — it asks which extensions to install. Accept the defaults and you're done. Re-running pulls the latest version and re-runs the chosen extensions. Requires `git`, `python3` 3.10+, and (for Firecrawl) `node` 20+.
One-liner (curl)
```bash
curl -fsSL https://raw.githubusercontent.com/seranking/seo-skills/main/install.sh | bash -s -- --all
```
`--all` enables both extensions. Use `--firecrawl` / `--google` individually, or `--no-extensions` to clone only. Default clone target is `~/.local/share/seo-skills`; override with `--target /path/to/dir`.
The manual install only wires your *environment* (extensions, Python deps, `~/.config/seo-skills/`). You still need Option 1 or 2 above so Claude can find the skill files.
### 4. Cursor
SE Ranking is also packaged as a [Cursor plugin](.cursor-plugin/plugin.json). Once it is listed on [cursor.com/marketplace](https://cursor.com/marketplace), install it from the marketplace, or add it by name in Cursor:
```
/add-plugin se-ranking
```
The hosted SE Ranking MCP server is declared in [`mcp.json`](mcp.json) and is auto-detected when the plugin is installed — open Cursor's MCP settings and sign in via OAuth (no API token to manage). The same skills ship to the Cursor agent.
### Connect SE Ranking (any install path)
The SE Ranking remote MCP auto-registers when you install the plugin — there's no separate `claude mcp add` step. On your first session, run `/mcp` and sign in via OAuth. No API token to manage. If you don't have an SE Ranking account yet, [sign up](https://seranking.com/api.html) — API access is required.
Manual fallback (older Claude Code, or troubleshooting)
If `/mcp` doesn't list `se-ranking` after install — typically because you're on a Claude Code build that pre-dates plugin-bundled MCP servers — register it directly:
```bash
claude mcp add --transport http se-ranking https://api.seranking.com/mcp
```
````
END THIRD-PARTY FILE 3a312b4e78982794
The third-party file has ended. Everything between the 3a312b4e78982794 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.
First 4049 of 26311 bytes. © seranking · MIT · https://github.com/seranking/seo-skills
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