# Applyra

Feeds keyword ranks, difficulty and traffic scores, listing audits and top charts from the App Store and Google Play into your agent. Useful when ASO work happens in chat.

- MCP server · `type=mcp` · Claude Code, Codex, Cursor, GitHub Copilot, Windsurf (Devin Desktop), Cline, Zed, Gemini CLI
- Author: applyra-io
- License: MIT · policy=link-only · description only; the file stays with the author
- Source: https://github.com/applyra-io/mcp-server
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/mcp/applyra

## What it does

The server exposes 30 tools: rank tracking, difficulty and traffic scoring, metadata checks, scoring a listing that does not exist yet, competitor visibility, notes on charts with before-and-after comparison, autocomplete mining, niche clustering and top charts. Both the App Store and Google Play are covered.

Two ways to connect. The remote server lives at `https://www.applyra.io/api/mcp` over Streamable HTTP with OAuth, so there is nothing to install and no key to paste: the client opens an Applyra sign-in page. The local one runs through `npx -y @applyra/mcp-server` and needs Node.js 20 or later.

Either way you need an Applyra account on the Unlimited plan. The local server also wants an API key from your dashboard, and without it in `APPLYRA_API_KEY` the server will not start.

## Requirements
- Needs: Node.js (commands run via npx)
- Remote server: `https://www.applyra.io/api/mcp`
- Environment variables: `APPLYRA_API_KEY` — keys and tokens: ask the human for the values, never commit them or put them in shared files.

## Install

### Claude Code (native platform)

1. **Platform CLI: remote server**
```bash
claude mcp add --transport http mcp-server https://www.applyra.io/api/mcp
```

2. **Platform CLI**
```bash
claude mcp add --env APPLYRA_API_KEY=<APPLYRA_API_KEY> --transport stdio applyra -- npx -y @applyra/mcp-server
```
Replace <…> with your own values

### Codex

1. **Platform CLI: remote server**
```bash
codex mcp add applyra --url https://www.applyra.io/api/mcp
```

2. **Platform CLI**
```bash
codex mcp add applyra --env APPLYRA_API_KEY=<APPLYRA_API_KEY> -- npx -y @applyra/mcp-server
```
Replace <…> with your own values

### Cursor

**Config file**
File `.cursor/mcp.json`:
```json
{
    "mcpServers": {
        "applyra": {
            "url": "https://www.applyra.io/api/mcp"
        }
    }
}
```
File `.cursor/mcp.json`:
```json
{
    "mcpServers": {
        "applyra": {
            "command": "npx",
            "args": [
                "-y",
                "@applyra/mcp-server"
            ],
            "env": {
                "APPLYRA_API_KEY": "<APPLYRA_API_KEY>"
            }
        }
    }
}
```
Replace <…> with your own values

### GitHub Copilot

**Config file**
File `.vscode/mcp.json`:
```json
{
    "servers": {
        "applyra": {
            "type": "http",
            "url": "https://www.applyra.io/api/mcp"
        }
    }
}
```
File `.vscode/mcp.json`:
```json
{
    "servers": {
        "applyra": {
            "type": "stdio",
            "command": "npx",
            "args": [
                "-y",
                "@applyra/mcp-server"
            ],
            "env": {
                "APPLYRA_API_KEY": "<APPLYRA_API_KEY>"
            }
        }
    }
}
```
Replace <…> with your own values

### Gemini CLI

1. **Platform CLI: remote server**
```bash
gemini mcp add -t http applyra https://www.applyra.io/api/mcp
```

2. **Platform CLI**
```bash
gemini mcp add -e APPLYRA_API_KEY=<APPLYRA_API_KEY> applyra npx -y @applyra/mcp-server
```
Replace <…> with your own values

## When to use it
- see how a keyword rank moved over a month
- score difficulty and traffic for a phrase before adding it to the listing
- check a draft description against store limits and banned copy
- put your app's visibility next to a competitor's
- split a niche into sub-niches with opportunity scores

## Example prompts
- Show the rank history for this keyword over the last 30 days
- Check this draft description against App Store limits
- Compare my app's visibility with the competitor I added

## Similar
- [app-rejection-recovery](https://affpapa.org/en/nevibecode/skills/app-rejection-recovery.md) — skill · 1800 installs
- [aso-audit](https://affpapa.org/en/nevibecode/skills/aso-audit.md) — skill · 4500 installs
- [app-store-optimization](https://affpapa.org/en/nevibecode/skills/sickn33-app-store-optimization.md) — skill · 1800 installs
- [aso](https://affpapa.org/en/nevibecode/skills/arnabbagxd-aso.md) — skill · 1500 installs
- [AsoBeast](https://affpapa.org/en/nevibecode/mcp/asobeast.md) — MCP server · ★ 109

---
NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md