# business-case

Generates an investor-ready business case covering market sizing, competitive analysis, financial projections, and hiring plans.

- command · `type=command` · Claude Code, Codex, Cursor · ★ 41823
- Author: Seth Hobson
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/wshobson/agents/tree/HEAD/plugins/startup-business-analyst/commands/business-case.md
- Updated: 2026-10-24
- HTML: https://affpapa.org/en/nevibecode/commands/business-case

## What it does

The command interviews the founder before writing. It collects details on funding stage, target buyer, elevator pitch, and available materials like decks or models. It then drafts a document moving from market problem to funding terms.

The workflow references several skills: `market-sizing-analysis` for TAM, SAM, and SOM metrics, `startup-financial-modeling` for financial tables, and `competitive-landscape`. Allowed tools include `WebSearch`, `WebFetch`, `Read`, `Write`, and `Bash` to gather external market figures and save markdown files.

Document sections include an executive summary, product architecture, unit economics with CAC and LTV, and a three-year headcount roadmap. Without existing metrics or deck data, the agent relies entirely on web searches and baseline assumptions.

## Install

### Claude Code (native platform)

1. **Plugin marketplace**
In the agent chat (not a shell):
```text
/plugin marketplace add wshobson/agents
```
In the agent chat (not a shell):
```text
/plugin install startup-business-analyst@claude-code-workflows
```

2. **Manually: put the files in place**
- File: `.claude/commands/business-case.md` — Call it with /business-case. For all projects use ~/.claude/commands/

### Codex

**Manually: put the files in place**
- File: `~/.codex/prompts/business-case.md` — Call it with /prompts:business-case. Codex marks this format deprecated in favour of skills

### GitHub Copilot

**Manually: put the files in place**
- File: `.github/prompts/business-case.prompt.md`

### Gemini CLI

**Manually: put the files in place**
- File: `.gemini/commands/business-case.toml` — Gemini stores commands as TOML: the prompt text goes into the prompt field

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/wshobson/agents/tree/HEAD/plugins/startup-business-analyst/commands/business-case.md

## When to use it
- calculate TAM, SAM, and SOM market sizes
- build three-year financial projections with CAC and LTV
- create a feature-by-feature competitor matrix
- structure an executive summary for venture funds

## Example prompts
- /business-case generate a business case for a seed stage developer tool
- /business-case prepare an investor document using metrics from the docs directory

## Source text · business-case.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 906f0b907af4cdd8.

BEGIN THIRD-PARTY FILE 906f0b907af4cdd8
````text
---
description: "Generate comprehensive investor-ready business case document with market, solution, financials, and strategy"
allowed-tools:
  ["Read", "Write", "Edit", "Glob", "Grep", "Bash", "WebSearch", "WebFetch"]
---

# Business Case Generator

Generate a comprehensive, investor-ready business case document covering market opportunity, solution, competitive landscape, financial projections, team, risks, and funding ask for startup fundraising and strategic planning.

## What This Command Does

Create a complete business case including:

1. Executive summary
2. Problem and market opportunity
3. Solution and product
4. Competitive analysis and differentiation
5. Financial projections
6. Go-to-market strategy
7. Team and organization
8. Risks and mitigation
9. Funding ask and use of proceeds

## Instructions for Claude

When this command is invoked, follow these steps:

### Step 1: Gather Context

Ask the user for key information:

**Company Basics:**

- Company name and elevator pitch
- Stage (pre-seed, seed, Series A)
- Problem being solved
- Target customers

**Audience:**

- Who will read this? (VCs, angels, strategic partners)
- What's the primary goal? (fundraising, partnership, internal planning)

**Available Materials:**

- Existing pitch deck or docs?
- Market sizing data?
- Financial model?
- Competitive analysis?

### Step 2: Activate Relevant Skills

Reference skills for comprehensive analysis:

- **market-sizing-analysis** - TAM/SAM/SOM calculations
- **startup-financial-modeling** - Financial projections
- **competitive-landscape** - Competitive analysis frameworks
- **team-composition-analysis** - Organization planning
- **startup-metrics-framework** - Key metrics and benchmarks

### Step 3: Structure the Business Case

Create a comprehensive document with these sections:

---

## Business Case Document Structure

### Section 1: Executive Summary (1-2 pages)

**Company Overview:**

- One-sentence description
- Founded, location, stage
- Team highlights

**Problem Statement:**

- Core problem being solved (2-3 sentences)
- Market pain quantified

**Solution:**

- How the product solves it (2-3 sentences)
- Key differentiation

**Market Opportunity:**

- TAM: $X.XB
- SAM: $X.XM
- SOM (Year 5): $X.XM

**Traction:**

- Current metrics (MRR, customers, growth rate)
- Key milestones achieved

**Financial Snapshot:**

```
| Metric | Current | Year 1 | Year 2 | Year 3 |
|--------|---------|--------|--------|--------|
| ARR | $X | $Y | $Z | $W |
| Customers | X | Y | Z | W |
| Team Size | X | Y | Z | W |
```

**Funding Ask:**

- Amount seeking
- Use of proceeds (top 3-4)
- Expected milestones

### Section 2: Problem & Market Opportunity (2-3 pages)

**The Problem:**

- Detailed problem description
- Who experiences this problem
- Current solutions and their limitations
- Cost of the problem (quantified)

**Market Landscape:**

- Industry overview
- Key trends driving opportunity
- Market growth rate and drivers

**Market Sizing:**

- TAM calculation and methodology
- SAM with filters applied
- SOM with assumptions
- Validation and data sources
- Comparison to public companies

**Target Customer Profile:**

- Primary segments
- Customer characteristics
- Decision-makers and buying process

### Section 3: Solution & Product (2-3 pages)

**Product Overview:**

- What it does (features and capabilities)
- How it works (architecture/approach)
- Key differentiators
- Technology advantages

**Value Proposition:**

- Benefits by customer segment
- ROI or value delivered
- Time to value

**Product Roadmap:**

- Current state
- Near-term (6 months)
- Medium-term (12-18 months)
- Vision (2-3 years)

**Intellectual Property:**

- Patents (filed, pending)
- Proprietary technology
- Data advantages
- Defensibility

### Section 4: Competitive Analysis (2 pages)

**Competitive Landscape:**

- Direct competitors
````
END THIRD-PARTY FILE 906f0b907af4cdd8

The third-party file has ended. Everything between the 906f0b907af4cdd8 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 3876 of 11237 bytes. © Seth Hobson · MIT · https://github.com/wshobson/agents/tree/HEAD/plugins/startup-business-analyst/commands/business-case.md

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---
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