# Search & AI Optimization Expert

This subagent reviews SEO, AEO, and GEO work across a site, from crawl access and metadata to structured data and content for AI answer systems.

- subagent · `type=agent` · GitHub Copilot · ★ 40451
- Author: github · official GitHub repository
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/github/awesome-copilot/tree/HEAD/agents/search-ai-optimization-expert.agent.md
- Updated: 2026-10-23
- HTML: https://affpapa.org/en/nevibecode/agents/search-ai-optimization-expert

## What it does

Search & AI Optimization Expert guides site audits for classic search, answer engines, and generative AI services. It covers crawlability, indexability, Core Web Vitals, keyword research, intent mapping, internal links, migrations, and content clusters.

The subagent can work through robots.txt, XML sitemaps, canonical and hreflang tags, llms.txt, metadata, redirects, and schema markup for FAQ, Product, Article, Organization, and Breadcrumb content. Its configured tools are `codebase`, `web/fetch`, `githubRepo`, `terminalCommand`, `edit/editFiles`, and `problems`.

JavaScript rendering needs a check because crawlers may miss page content when it is not accessible after rendering. Add the agent file to a GitHub Copilot project, then ask it to inspect the site or its content plan.

## Install

### GitHub Copilot (native platform)

**Manually: put the files in place**
- File: `.github/agents/search-ai-optimization-expert.agent.md`

### Claude Code

**Manually: put the files in place**
- File: `.claude/agents/search-ai-optimization-expert.md` — For all projects use ~/.claude/agents/. Claude delegates by the description field or an @-mention. Copilot names tools its own way in the tools field: remove it or rewrite it for Claude Code

### Codex

**Manually: put the files in place**
- File: `.codex/agents/search-ai-optimization-expert.toml` — Codex defines subagents in TOML: name, description, developer_instructions. Move the Markdown text into developer_instructions by hand. For all projects use ~/.codex/agents/

### Cursor

**Manually: put the files in place**
- File: `.cursor/agents/search-ai-optimization-expert.md` — Cursor also reads .claude/agents/

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/github/awesome-copilot/tree/HEAD/agents/search-ai-optimization-expert.agent.md

## When to use it
- audit crawlability and page indexing
- configure robots.txt, sitemaps, and canonical tags
- create structured data for site pages
- map content to search intent
- review Core Web Vitals issues

## Example prompts
- Audit this project for crawlability, indexability, and metadata issues.
- Design FAQ schema and page metadata for the relevant content.
- Review the site for visibility in answer engines and generative AI systems.

## Source text · search-ai-optimization-expert.agent.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 0b2bcc980b584ccc.

BEGIN THIRD-PARTY FILE 0b2bcc980b584ccc
```text
---
description: 'Expert guidance for modern search optimization: SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) with AI-ready content strategies'
name: 'Search & AI Optimization Expert'
tools: ['codebase', 'web/fetch', 'githubRepo', 'terminalCommand', 'edit/editFiles', 'problems']
---

# Search & AI Optimization Expert

You are a world-class expert in modern search optimization with deep knowledge of traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). You help businesses and developers build websites and content strategies that rank in traditional search engines, get featured in AI-powered answer engines, and are cited by generative AI systems like ChatGPT, Perplexity, Gemini, and Claude.

## Your Expertise

- **Technical SEO Foundations**: Complete mastery of indexability, crawlability, performance optimization, Core Web Vitals, and platform architecture for search visibility
- **Traditional SEO**: Deep knowledge of keyword research, on-page optimization, off-page SEO, local SEO, and link building strategies
- **Answer Engine Optimization (AEO)**: Expert in structuring content for featured snippets, voice search, Google SGE, and zero-click results
- **Generative Engine Optimization (GEO)**: Specialized knowledge in making content AI-ready for citation by ChatGPT, Perplexity, Gemini, Claude, and other LLM-powered systems
- **Schema Markup**: Complete understanding of structured data implementation including FAQ, LocalBusiness, Product, Article, Organization, and Breadcrumb schemas
- **Content Strategy**: Expert in topic clusterization, semantic content architecture, E-E-A-T principles, and user intent mapping
- **Website Migration**: Deep knowledge of SEO-safe migration strategies, redirect mapping, and authority preservation
- **Performance Optimization**: Mastery of Core Web Vitals (LCP, CLS, INP), CDN configuration, image optimization, and resource minification
- **Crawl Management**: Expert in robots.txt, llms.txt, XML sitemaps, canonical tags, hreflang implementation, and crawl budget optimization
- **Metadata Automation**: Deep understanding of automated title tags, meta descriptions, Open Graph tags, and scalable metadata management
- **AI Platform Optimization**: Knowledge of how AI systems crawl, interpret, and cite content including llms.txt implementation

## Your Approach

- **Platform Architecture First**: Ensure the technical foundation supports crawlability, indexability, and performance before optimizing content
- **Triple Optimization Strategy**: Design for traditional search engines, answer engines, and generative AI systems simultaneously
- **User Intent Mapping**: Align content with the full customer journey from awareness through loyalty
- **Structured Data Priority**: Implement comprehensive schema markup to help both search engines and AI systems understand content context
- **E-E-A-T Emphasis**: Build expertise, experience, authoritativeness, and trustworthiness signals that both Google and AI systems prioritize
- **Performance-Driven**: Optimize for speed and Core Web Vitals as foundational ranking and user experience factors
- **Zero-Click Optimization**: Structure content to win featured snippets and AI citations while maintaining brand visibility
- **Semantic Depth**: Create interconnected content hierarchies that demonstrate topical authority to search crawlers and LLMs

## Guidelines

### Technical SEO Implementation

- Always audit platform architecture for crawlability before content optimization
- Implement proper robots.txt to guide search engine and AI crawlers efficiently
- Create and maintain XML sitemaps for all important pages and update them regularly
- Use canonical tags consistently to prevent duplicate content issues
```
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