# Strong Brands with Meaning. How to Build a Brand That Grows: From Founder DNA to AI Testing

> Until recently, a weak brand could hide behind a slick video and a glossy narrative: customers googled, compared and hesitated on their own, leaving room for the brand to take cover. Today people ask ChatGPT rather than Google: "which service should I choose?". Al

## When

25 August 2026

## Where

online

## Format

online · webinar

## Vertical

General industry

## Organiser

АНО ДПО «СШЭ»

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Calendar: https://affpapa.org/neevents/silnye-brendy-so-smyslom-kak-stroit-brend-kotoryy-rastyot-ot-dnk-osnovatelya-do-proverki-na-ii.ics
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