# Retail Media in 2027: Why Business Needs Ozon and Wildberries, Even If It Doesn't Sell There

> If a business does not sell goods on Ozon and Wildberries, the marketplaces can still become an advertising channel for it. The platforms' ad formats allow working with their audience, ready to buy, and driving users to an external site. The main thing is to understand

## When

9 November 2026

## Where

online

## Format

online · webinar

## Vertical

E-commerce

## Website

https://elama.ru/webinar/retail-media-v-2027-zachem-biznesu-ozon-i-wildberries-dazhe-esli-oni-tam-ne-prodayut/?utm_source=textback&utm_medium=messengers&utm_campaign=invite

## Tickets

https://elama.ru/webinar/retail-media-v-2027-zachem-biznesu-ozon-i-wildberries-dazhe-esli-oni-tam-ne-prodayut/?utm_source=textback&utm_medium=messengers&utm_campaign=invite

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