# Practical Loyalty Inner Workings at Perekrestok X5: From Selecting Working Mechanics to Evaluating Effectiveness

> Andrey Migunov, head of the loyalty program department at Perekrestok, will share experience on finding the single hypothesis among hundreds that genuinely increases the average basket, deciding whether to test based on specific criteria, and evaluating loyalty program effectiveness at Perekrestok.

## When

2 April 2026

## Format

in person · webinar

## Vertical

E-commerce

## Website

https://t.me/LoyAssistantBot?start=webinar02042026_Tg_Retailer

## Tickets

https://t.me/LoyAssistantBot?start=webinar02042026_Tg_Retailer

---

Canonical URL: https://affpapa.org/en/neevents/prakticheskaya-kuhnya-loyalnosti-perekryostka-x5-ot-podbora-rabotayuschih-mehanik-do-otsenki-effektivnosti
Calendar: https://affpapa.org/neevents/prakticheskaya-kuhnya-loyalnosti-perekryostka-x5-ot-podbora-rabotayuschih-mehanik-do-otsenki-effektivnosti.ics
NeEvents — affpapa.org. Open data, CC BY 4.0: reuse with a link.