# Why GenAI Products Cannot Be Built by Standard IT Rules

> 74% of companies see no return on investment in AI. The problem is not the technology. The problem is the approach. Traditional methodologies do not work with generative AI.

## When

27 May 2026

## Format

in person · webinar

## Vertical

General industry

## Website

https://it-event-hub.ru/events/pochemu-genii-produkty-nelzya-sozdavat-po-pravilam-obychnogo-it-2026-05-27

## Tickets

https://it-event-hub.ru/events/pochemu-genii-produkty-nelzya-sozdavat-po-pravilam-obychnogo-it-2026-05-27

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