# Not Just Noticed — Resonated. Why Some Ads Miss the Mark While Others Hit the Target

> Analysts from Okkam Creative and neurobiologists from Neiry Group will explain how consumer insight affects communication effectiveness and how neurobiology explains this effect. The webinar will take place on June 10 at 11:00 MSK. Key topics: Why attention triggers

## When

10 June 2026

## Where

online

## Format

online · webinar

## Vertical

General industry

## Organiser

Okkam

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Canonical URL: https://affpapa.org/en/neevents/ne-prosto-zametili-otkliknulos-pochemu-odna-reklama-proletaet-mimo-a-drugaya-popadaet-v-tsel
Calendar: https://affpapa.org/neevents/ne-prosto-zametili-otkliknulos-pochemu-odna-reklama-proletaet-mimo-a-drugaya-popadaet-v-tsel.ics
NeEvents — affpapa.org. Open data, CC BY 4.0: reuse with a link.
