# Lead Generation via Direct

> Many people set up a Unified Performance Campaign in Direct, but do not use it to the full: they pick the wrong strategy, lose leads without retargeting, or fail to understand what the reports show. In the webinar, we will break down the entire setup path of a UPC for lead generation — from

## When

10 September 2026

## Where

online

## Format

online · webinar

## Vertical

CPA and media buying

## Website

https://yandex.uz/project/direct/education/web_perf_ads?utm_source=telegram&utm_medium=social&utm_campaign=leadgen_direct&utm_term=uz

## Tickets

https://yandex.uz/project/direct/education/web_perf_ads?utm_source=telegram&utm_medium=social&utm_campaign=leadgen_direct&utm_term=uz

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