# How Businesses Lose Money Due to Fragmented Customer Data?

> Why does a company still fail to understand what is happening with a customer even after CRM refinements and AI experiments? The CDTO has to build a digital perimeter out of a 'system zoo'. Customer data is scattered across CRM, 1C, Excel, email, messaging apps and industry software.

## When

16 July 2026

## Where

online

## Format

online · webinar

## Vertical

General industry

## Organiser

Общество с ограниченной ответственностью «Элма»

## Tickets

https://elma365.com/ru/webinars/kak-biznes-teryaet-dengi-iz-za-razroznennykh-dannykh-o-klientakh/

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