# From Online to Offline and Back: Secrets of Retail Media

> At the webinar you will learn: How to combine online and offline into a unified omnichannel strategy and build a continuous customer journey — from first contact to purchase. How digital advertising in Pyaterochka, Perekrestok, and Chizhik strengthens key contact points

## When

16 September 2026

## Where

online

## Format

online · webinar

## Vertical

E-commerce

## Website

https://my.mts-link.ru/j/X5Media/16sept?erid=2W5zFJAWcQh

## Tickets

https://my.mts-link.ru/j/X5Media/16sept?erid=2W5zFJAWcQh

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Canonical URL: https://affpapa.org/en/neevents/iz-onlayna-v-oflayn-i-obratno-sekrety-riteyl-media
Calendar: https://affpapa.org/neevents/iz-onlayna-v-oflayn-i-obratno-sekrety-riteyl-media.ics
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