# AdRiver and CPAExchange Business Meeting: "Attribution and CPA: How to Calculate and Plan 2027"

> The online advertising market in Russia continues to grow, and competition for traffic and advertisers is intensifying. With multichannel user journeys, evaluating the real contribution of each source becomes increasingly difficult: data is fragmented, and attribution models

## When

17 September 2026

## Where

Moscow, Russia

## Format

in person · meetup

## Vertical

CPA and media buying

## Website

https://cpaexchange2022.timepad.ru/event/4186335/

## Tickets

https://cpaexchange2022.timepad.ru/event/4186335/

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