# CRM and AI: From Hype to Real Business Tools. Practical Experience of TechnoIntellect and Amber

> We will talk about how AI in CRM becomes a working tool rather than just a buzzword. Using case studies from TechnoIntellect and Amber, we will break down implementation drivers, the "digital salesperson" concept, and the capabilities of the AMBER BPM platform. We will discuss barriers and employee fears.

## When

2 April 2026

## Format

in person · webinar

## Vertical

General industry

## Website

https://tech-intel.ru/webinar-crm-ai-2026?utm_source=retailer&utm_medium=article&utm_campaign=webinar+aprl#sendform

## Tickets

https://tech-intel.ru/webinar-crm-ai-2026?utm_source=retailer&utm_medium=article&utm_campaign=webinar+aprl#sendform

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Calendar: https://affpapa.org/neevents/crm-i-ii-ot-haypa-k-realnym-instrumentam-v-biznese-prakticheskiy-opyt-kompaniy-tehnointellekt-i-ember.ics
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