# What Will Happen to the Motherland and to Us

> The advertising market has slowed down, media consumption is becoming less predictable, and the planning horizon is shrinking faster than strategies can be updated. Amid economic turbulence, it is becoming increasingly difficult for brands to analyze which channels work

## When

28 May 2026

## Where

online

## Format

online · webinar

## Vertical

General industry

## Organiser

Okkam

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Canonical URL: https://affpapa.org/en/neevents/chto-zhe-budet-s-rodinoy-i-s-nam
Calendar: https://affpapa.org/neevents/chto-zhe-budet-s-rodinoy-i-s-nam.ics
NeEvents — affpapa.org. Open data, CC BY 4.0: reuse with a link.