# Business of Apps London

> In 2026, the App Promotion Summit London conference officially changes its name to Business of Apps London. This large event covers the entire mobile app lifecycle—from user acquisition to retention and monetization.

## When

23 April 2026

## Where

The Brewery, London, United Kingdom

## Format

in person · conference

## Vertical

General industry

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Canonical URL: https://affpapa.org/en/neevents/business-of-apps-london
Calendar: https://affpapa.org/neevents/business-of-apps-london.ics
NeEvents — affpapa.org. Open data, CC BY 4.0: reuse with a link.