# AI Writes for Free. Why Did the Content Bill Go Up?

> Alena Gribanova, editor-in-chief of customer service at TexTerra, will show how to calculate the real economics of content. She will explain why teams need to manage the cost and value of materials that actually do their job, rather than the volume of AI texts.

## When

22 September 2026

## Where

online

## Format

online · webinar

## Vertical

SEO

## Website

https://stream.kontur.ru/landings/48396aa2-edd5-4f0c-bab9-3166835b307a

## Tickets

https://stream.kontur.ru/landings/48396aa2-edd5-4f0c-bab9-3166835b307a

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